Advertorials & Tearsheets
One of the best ways of selling is to use an advertorial (an ad that looks like a news article) as your media. Many times, these are printed on a tearsheet. A tearsheet looks like an article that was ripped out of the newspaper.
Here are some examples of advertorials. Hope you can learn something from them.
If you want to download and print them out, just make sure you have Adobe Acrobat Reader. If you don't have the Adobe Acrobat Reader software, you can get it for FREE over here.
Then click on the advertorials themselves and you'll be able to download each of them onto your hard drive as a pdf file.
Every month, since April 2006 I have been profiling and writing
This was to promote an Ad Writing Workshop I held.