Writing Sales Letters: Major changes starting now, and how to sell old and unusual stuff

First some administrative stuff.

Next year I’m making a number of changes in my business.

One of the things that will be changing is I will be doing a lot fewer copywriting critiques.

So if you’ve been considering getting one of those powerful 7-Step Detailed Sales Copy Overhauls, book it now, because after Friday, December 23rd of this year, the price goes up from $897 to $1,497.  (right now, you can also make two payments if you want)

My time is getting tighter and tighter with all the permanent projects I’m getting involved with, I simply have to reduce other things as a result, and this is one of them.

You can “use” your critique after the 1st if you want to, but you must book it before Friday, December 23rd, to get this current pricing.  Appointments will be scheduled on a first come, first served basis.

O.K.?

Good, so now let’s talk about some marketing strategies.

One thing  people seem to get confused about, is how to sell old or unusual things.

Things like old books, or even not so unusual products like marketing systems, old trailers and bales of hay.

Here’s the secret:  what you need to remember… is what you’re really selling.

And if you can remember this, it alters your entire approach, so the focus is off you and off your product or service… and instead 100% on to your buyer.

Which is where it always should be, anyway, right?

Yes, of course.

What you need to keep in mind is this: no one’s buying the book, or the trailer or the program or whatever it is you’re selling.  Really, that stuff is secondary.

What they’re buying is the transformation.

They’re buying “what the books does to, or does for them — and how it improves their lives.”

Basically, what you want to do, is shift your focus from your product or service to the customer.  And the benefits or transformation is what ties these two together.

And that’s what your sales copy should be all about.

Make sense?

Cool.

See you tomorrow.

Now go sell something,  Craig Garber

P.S.  And when you write – make sure you keep it real! 

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