Why write sales letters?

So, twenty years and counting.

They say there the most frustrating thing about sales, is dealing with all the rejection.

After all, no one — and I mean no one — gets “Yes” from everyone they try and sell to.

The truth is, the sales process is like the “falling in love” process. Usually, you have to kiss a lot of toads before you find your princess or prince. In sales, you have to wade through loads of “No’s” before you get to hear “Yes.”

And sure, the gurus will tell you that you should feel good each time you get a “No,” because that means you’re that much closer to your next “Yes.” But who wants to fight that mental battle every day?

This is why the best thing you can do is learn to write emotionally compelling sales copy.

Not only don’t you have to hear any more “No’s,” but even more important, you don’t have to waste your time saying the same words over and over, making the same pitch day-in and day-out.

You can send 10,000 of them out at a lot less cost than sending 10,000 salesmen out on the road, and… you don’t have to worry about the sales letters messing up or missing appointments.

In fact, “writing a sales letter” is my universal fix when it comes to business and marketing.

See, everybody has their own fix for things. A sales letter is mine, the same way “crack your back” is the chiropractor’s fix… and “cut” is the surgeon’s fix.

We all have our own remedies for specific problems.

However, it’s been my experience, that sales letters are the most effective and efficient ways of qualifying leads up front… and selling en masse.

If you’ve got a better way of doing these things, let me know.

And don’t go and tell me “Yes, but when you speak in front of people you closing rate is higher.”

Of course it is, but how long and how much does it cost to speak in front of 10,000 people, versus mailing a sales letter?

Riddle me that one, Batman.

Now go sell something, Craig Garber

P.S. Check out THE new member videos on http://www.kingofcopy.com/ssnl – scroll down a couple of pages and you’ll see ’em.

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