What’s your courageous decision?

Peter Drucker, who died at the ripe old age of 95 just a couple of years ago, was an influential business thinker, economist, and a university professor.

Drucker was famous for a number of his theories, including:

His theory about simplicity, which said, “Corporations tend to produce too many products, hire employees they don’t need (when a better solution would be contracting out), and expand into economic sectors that they should stay out of.”

Which meant, stick to the basics, and what you’re good at, if you want maximum success.

Another one of Drucker’s theories was that a company’s primary responsibility is to serve its customers and to provide the goods or services which the company exists to produce. In what was probably NOT a very popular comment, Drucker felt that “profit” is NOT the primary goal of business, but rather an essential condition for the company’s continued existence.

I’m not sure I agree with this comment, but I do agree profit won’t come unless you consistently provide and deliver the best (or best perceived) goods and services to your customers. Focusing on profit alone won’t create profit, since it’s merely an end product of what you create.

Hopefully for you, a HUGE end product.

Now here’s one thing Drucker said that is true. He said, “Whenever you see a successful business, someone once made a courageous decision.”

And this is why so few people actually succeed. Because, you see the “courage” part of the decision, isn’t in the decision itself, it’s in the action part, and the consequences part. If you’re not where you want to be, then chances are OUTSTANDING, you haven’t made enough (or any) courageous decisions. And if that’s the case, all the economic theories in the world won’t help you, because only YOU… can change… your future.

Now go sell something, Craig

P.S. TWO DAYS LEFT!! This month’s Audio Success CD Interview is with Brian Deacon, Bill Gates’ (yes THAT Bill Gates) former global VP of marketing, and… a man who went from literally ZERO, to a new business with a expected gross sales of $3.5 Million next year. Listen to this interview with your FREE test drive of the Seductive Selling Newsletter, right here: http://www.kingofcopy.com/ssnl

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