The truth about Halloween and Stingy Jack.

Tomorrow’s Halloween here in America. I enjoy this holiday for a few reasons — one, is because it was always great to see my kids go trick-or-treating. Both of my sons have been too old to do this for a while now, but we all go as a family with my daughter, who’s still only 7.

When I was a kid and I used to do this in the projects, I had to worry about getting my bag full of candy snatched. One year, some kids were hiding out in the staircase and ambushed a few of my friends, but when they grabbed my bag, instead of letting go, I hung on for dear life, and the plastic bag ultimately wound up ripping and the candy went flying all over the staircase.

Good thing all my kids had to worry about was how much candy their mom and I will let them eat!

So what’s all the fuss about Pumpkins anyway, and where’d this whole tradition even come from?

That’s a good question and it’s one your favorite marketer is going to tell you right now:

Jack-O-Lantern comes from the Irish legend of “Stingy Jack.” Supposedly, Stingy Jack upset the devil while they were playing drinking games. When Jack died, since heaven didn’t want him and the devil was still upset, it left Jack roaming around the earth in his spirit form, which… for whatever reason, took the form of a lantern carved out of a turnip.

(Who knows, maybe Jack was eco-friendly?)

And since it’s much easier to make a lantern out of a pumpkin than a turnip, over time, using a pumpkin as a lantern has become the symbol of Halloween.

Trick… or treat?

Now go sell something, Craig Garber

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• How religion, cults, and ML-M use persuasion to lure you in! This one’s downright scary once you connect the dots.
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• 43 Separate Strategies to use, to become far more persuasive than you are now!

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