Tag: writing sales letters
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Writing Sales Letters – How to get your customers, clients, and patients, to write your sales letters for you:
One of the simplest things you can do, to boost sales and the response rates of your marketing, in general, is to let your customers write these pieces for you. I don’t mean, literally sit down and write them for you, but if you listen… they can create almost all your content. For example, when…
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Writing Sales Letters: Major changes starting now, and how to sell old and unusual stuff
First some administrative stuff. Next year I’m making a number of changes in my business. One of the things that will be changing is I will be doing a lot fewer copywriting critiques. So if you’ve been considering getting one of those powerful 7-Step Detailed Sales Copy Overhauls, book it now, because after Friday, December…
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Writing Sales Letters – VIDEO: 9 Emotional buying triggers most people COMPLETELY miss
Recently, I’ve been playing around trying to learn how to use Keynote. It’s Apple’s version of PowerPoint and frankly, I like it a lot. It’s got a number of really cool features — most of which I’ll never use, but… it’s fairly user friendly and extremely flexible, and that’s what’s important. *** 42, 5-star book…
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Writing sales letters: 5 Reasons why some people sell effectively… and others fall flat on their faces
Wow, another busy week here at chez Garber… The older I get (48 next month), the less effort I put into selling and the more effort I put into the trimmings surrounding the sale. And oddly enough, when you do this… it becomes much easier to make your sales. What I mean is, much of…
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Writing Sales Letters: Checklist – 9 cosmetic do's and don'ts
Digital sales of my book are now almost as high as actual hard copies on amazon. It’s amazing how many people read digitally. (41, 5-star book ratings doesn’t hurt, either!) *** Here’s a little checklist to go through, after you’ve written a sales letter or ad, and before you take it “live.” The purpose of…
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How to write a sales letter: 3 Costly mistakes when asking for the order
Update: it’s interesting that digital sales of my book are now almost as high as actual hard copies on amazon. I am astounded how many people read digitally. (And hey, 41, 5-star ratings doesn’t hurt, either!) *** There’s a ton of reasons why people won’t buy. But there are a few specific mistakes I’m constantly…
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Writing Sales Letters: More pricing problems and how to avoid them
More pricing problems and how to avoid them Look, I love my kids more than anything… and if you have kids, you probably feel the same way. BUT… you know those people who have kids and the ONLY thing they talk about, is their kids? Or their ailments? Or their crappy job? Or their financial…
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Writing Sales Letters: Hard writing rules to follow
One of the biggest mistakes people make when they’re writing sales letters, is thinking everything has to come out the way it’s going to end up. This makes no more sense than thinking what’s in your mixing bowl is what it’s going to look like when it’s on your table. Writing, like food… has to…
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Writing Sales Letters: How to crush it, using Big Benefit Headlines
Gosh, it is raining so hard here, it’s like God is pissed off at Tampa, and he’s letting us know. Hopefully it’s sunny and cheerful where you are — but in any case, the show must still go on, right? Absolutely. And so, today we’re going to talk about writing headlines. Specifically… we’re going to…
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Writing Sales Letters: Small-town farmer predicts recession's end on September 5th
“It’s true! Out of the corner of a small former citrus town in west-central Florida, this former Grapefruit farmer (and son of a Baptist preacher) now has concrete evidence the recession will end for all of us here in America, on September 5th.” That’s pretty attention-getting, isn’t it? Oh, yes it is. And this is…
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Copywriting Tip: 7 Ways to make SURE your buyers read your copy
I do a LOT of copy critiques, and an extremely common problem people have, is “readability.” Meaning, your copy isn’t presented in a way that’s makes reading it — and therefore understanding it… and therefore BUYING from you — as easy as possible. Here are a few easy rules to follow, that make your copy…