Tag: USP
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Marketplace Positioning: How to create your own unique differential
First, some administrative things: Sorry my updates haven’t been very frequent. if you’ve been with me for a while, then you know his is actually quite unusual for me. The truth is, I’m just VERY busy. I have a few copywriting projects I’m working on… a couple of nice outside new business projects… and believe…
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Small Business Marketing: The one question no one asks, but you'd better answer
Unless you’re selling water in the desert, there’s one question everyone who’s reading your sales letters wants to know. They want to know why they should buy this stuff from YOU. In other words, what makes YOU different from the next guy selling this… or from the guy your prospect just heard from, right before…
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Copywriting tip: A 3rd Alternative to long copy vs. short copy
When it comes to sales copy, most people tend to focus on two things when they’re writing promotions: they think about how long, or how short, their copy needs to be. Now as you’d imagine, over the last 11 years, I’ve written a LOT of copy. And with the exception of space restrictions being imposed…
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FINAL notice – only 5 lines remaining for tonight's call: bonuses off the charts!
This will be the FINAL notice you receive about tonight’s call. As of 5 minutes ago, there are only five lines still open for the “Keepin’ It Real Workshop: How To Be A REAL Person When Selling In Print – Someone Your Buyers Will Respect, Adore and Buy From – Over And Over Again!” We’ve…
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Copywriting Course, Free Audio CD: final bonus announced – for the next ten people only
Update – Thursday, 3/3/2011: On top of ALL the other bonuses… when you register for tonight’s “How To Be Real” workshop, I will also send you an Audio CD recording of me going through the 60 Different Ways to find your copywriting “hook” or Marketing USP Checklist. On this audio, I’ll be giving you specific…
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Copywriting tips – Free Checklist: 60 Different ways to find your copywriting "hook" or Marketing USP
OK, this is big. Besides the two bonus gifts I already announced, earlier this week… I am also giving away a checklist of the 60 Different Ways to find your copywriting “hook” or Marketing USP. This checklist comes from my own swipe file, developed over the last 11 years, and it’s what I PERSONALLY use,…
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This is your FINAL CHANCE
Tomorrow is your FINAL CHANCE to get your hands on this month’s issue of Seductive Selling — and now it’s FREE! Here’s what’s inside: * Five pages of live marketing examples! * $25,557 in blown advertising and how to make sure this doesn’t happen to you! * One of the worst ads I’ve ever seen,…