Tag: selling
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Copywriting Tips: 3 Ways to edit your copy AND say more (get rid of the garbage)
Most people spend far too much time thinking about, “Should I write more or should I write less?” Or… “Long copy versus short copy?” This is a completely irrelevant question. It’s like asking, “How much time should I spend working out?” In all three of these cases, you’re asking the wrong question. WHAT you do…
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Selling: 9 Things you MUST include with your offer:
I’m incredibly busy right now, with client copywriting projects and a new consulting program, on top of regular and ongoing consulting projects, as usual. And… with some luck on my side, I’ll also be bringing out one or two new products before the end of the year – one for sure, before the end of…
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Small business marketing: Why you no longer have the powers you once had and 3 ways to get 'em back
It always amazes me how some people write their sales messages. They act like their audience is just sitting there holding their breath, waiting to hear from them. And then, they just tell them about what they’re selling… and that’s it. I’m sorry, but this isn’t the selling formula for success. You see, talking to…
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FINAL notice – only 5 lines remaining for tonight's call: bonuses off the charts!
This will be the FINAL notice you receive about tonight’s call. As of 5 minutes ago, there are only five lines still open for the “Keepin’ It Real Workshop: How To Be A REAL Person When Selling In Print – Someone Your Buyers Will Respect, Adore and Buy From – Over And Over Again!” We’ve…
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A whirlwind of activity is going on right now, and you don't even know it:
On any given day there are literally millions of things going on out there in the world we are completely clueless about. Families being destroyed by senseless acts of violence… couples falling in love… and small children learning how to ride two-wheelers without training wheels. It’s these unseen and seemingly meaningless experiences that make us…