Tag: post-purchase reassurance
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Buyer's remorse stick letter enclosed
Yesterday we talked about the three situations where you will encounter buyer’s remorse, and the three kinds of buyers involved. For the most part, you can only remediate (that’s a big word, isn’t it?) one of these buyers using some kind of a stick strategy. These are the buyers who are in Customer Limbo, for…
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Meet the hiccup of selling: buyer's remorse
Most of the people who buy from you will go away and never return again, and then a smaller percentage will love you and what you’ve sold them and return many many times over. There is an even smaller percentage of your buyers, however, who will experience some kind of regret or what’s commonly called…