Tag: lead generation marketing
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Lead Generation Marketing: 3 Ways to reactivate old leads
An often overlooked, but very effective way of increasing sales — one that should really be part of your regular marketing funnels — is to reactivate your old leads. And here’s why: *********** ATTENTION: Current and prior customers ONLY *********** For starters, these people are familiar with you already. So their level of skepticism (as…
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Lead Generation Marketing – How to sell NEW concepts they've never heard before:
From time to time, clients I’m working with are selling “new” concepts and products. Often this happens in the consulting business, where someone wants to share new ways of doing things… but it also happens when new technology, or when new products come out. Selling new things is always a challenge, because it violates the…
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Lead Generation Marketing: 4 Things about acquiring new leads online
Some interesting data released by one of the larger ad networks, recently: *********** Free for existing customers and clients only (Including amazon book sales): http://kingofcopy.com/curious *********** Check it out, right here — who’s searching for what: http://searchengineland.com/yp-restaurants-remains-top-local-search-heading-medical-the-top-spending-ad-category-126699 Some interesting stats to take note of: 1. If you’re a restaurant, financial service, auto repair, real estate…
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How To Generate Leads: Brand new LIVE Radio interview just posted!
Hey I was just interviewed earlier this week, LIVE! on Michigan Business Network Radio, and I’ve posted the interview for you to listen to. It’s always funny when you listen to yourself on a recording — my voice never sounds the way I think it sounds as it’s coming out of my mouth. Anyway, I…
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Lead Generation Marketing – Use any of these three strategies immediately, to reactivate your old customers:
I was in meetings pretty much all last week – so now it’s time to get re-activated. And in fact, that’s exactly what we’re going to talk about today – “re-activating” your old customers. Because this is a fairly easy way to generate some relatively “new” business. Unless you’re selling life-event products and services —…
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Lead Generation Marketing: "I am NOT a wimp" (1977)
“I am NOT a wimp.” – Iron Mike Sharpe Iron Mike Sharpe was one of my favorite wrestlers to watch, back when I growing up in the late 1970’s. I don’t really know why I liked Iron Mike, but maybe one reason is I remember watching him with my brother, who passed away a couple…
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Lead Generation Marketing – One question: yes or no?
I have one question for you, and I only want a yes or no response. And here’s why: One of the biggest stumbling blocks for most people is lead conversion. Taking existing leads who’ve come into your sales funnel, or your selling process… and converting them into buyers. I have a VERY effective solution for…
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Lead Generation Marketing: On Black Friday, Cyber Monday and other opportunities to spend like a wild hyena
So it’s “that” time of the year already. And yes, of course, time’s gone by too quickly… everything feels overwhelming… and it’s hard to imagine things are starting all over again in less than 6 weeks. But one thing you’ll find this time of the year, is that everyone seems to be having a sale…
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Lead Generation Marketing: What's new and exciting, and… your shot at Warhol's 15 minutes
Last week was the first time EVER, I didn’t send out an e-mail for one whole week. Let me tell you what’s been going on here – because it’s very exciting, for sure. To begin with, I’m starting a company in Munich, Germany with a partner of mine who lives there. And, needless to say…
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Small business marketing: Why you no longer have the powers you once had and 3 ways to get 'em back
It always amazes me how some people write their sales messages. They act like their audience is just sitting there holding their breath, waiting to hear from them. And then, they just tell them about what they’re selling… and that’s it. I’m sorry, but this isn’t the selling formula for success. You see, talking to…
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FINAL notice – only 5 lines remaining for tonight's call: bonuses off the charts!
This will be the FINAL notice you receive about tonight’s call. As of 5 minutes ago, there are only five lines still open for the “Keepin’ It Real Workshop: How To Be A REAL Person When Selling In Print – Someone Your Buyers Will Respect, Adore and Buy From – Over And Over Again!” We’ve…
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Small Business Marketing: Free Trial, less than 6 hours left to get this, NO exception
Here’s what you’re missing in this month’s edition of Seductive Selling, which you can test-drive free, for 30 days: * 17 pages of copywriting and marketing examples this month covering selling, marketing, making offers, direct-mail, writing advertorials and layouts, display ads, packaging, scarcity, and a LOT more – and that’s just on these examples! * …
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Emotional Direct-Response Marketing: Want to meet with me in New York City on March 8th?
I’m going to be in New York City the second week of March, so if you want to book a full or half-day of consulting with me, and you’re in that area, contact my office now. We’ve had a couple of inquiries on this and you know how things go. People hum and haw over…