Tag: headlines
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Headline split-test results revealed:
Last week, I ran a survey on a few headlines I developed. You saw 9 headlines, which were basically 3 different versions, of 3 different headlines. Here are the headlines: *********** ATTENTION: Current and prior customers ONLY *********** 7 Biggest Marketing Mistakes: Which one of them are YOU making right now? 7 Most Common And…
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Copywriting Tips: 9 hot new headlines, and 3 ways to write 'em
I’m not like most people when it comes to writing headlines. I don’t spend an hour or two on them… and I don’t have a rule that says I need to write down 50 or 60 headlines for every sales letter or space ad I write. That would be incredibly time-wasting. That would be like…
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Small Business Marketing: How to write winning headlines in ANY business, and for ANY one (formula inside)
Most people make a really big deal over writing headlines. Now don’t get me wrong – headlines are incredibly important. If you don’t have a VERY compelling headline that makes people stop and think… it doesn’t matter if you’re GIVING stuff away – no one’s going to read the rest of your comments. But what…
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Small Business Marketing Strategy: When! Hype! Fails! (but wait… there's more!)
My older son Nick has a saying. He says, “Just because a thousand people say something stupid, doesn’t mean it’s not stupid.” And this is the reason for the incredible proliferation of wild, hyped up headlines, offers and sales copy, especially online. Really, it has to do with social proof. People tend to think, if…
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Copywriting tip: A 3rd Alternative to long copy vs. short copy
When it comes to sales copy, most people tend to focus on two things when they’re writing promotions: they think about how long, or how short, their copy needs to be. Now as you’d imagine, over the last 11 years, I’ve written a LOT of copy. And with the exception of space restrictions being imposed…
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Copywriting Tips: The right way… and the wrong way… to ask questions
When I first started writing copy, an early mentor of mine told me not to use questions as headlines until I was more experienced. And I’m glad I listened to him. Asking questions takes a lot of finesse and there are some little subtleties you really need to be aware of. I’ll give you a…
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Small Business Marketing: 3 easy ways to get your buyers attention
The truth is, most of the time, it’s a lot easier to get your buyer’s attention than you think. For example, think about how your kids, and even your spouse/partner/whatever… gets your attention easiest? If your house is anything like mine, the easiest way they get your attention is by pushing your hot-buttons. By doing…
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This is your FINAL CHANCE
Tomorrow is your FINAL CHANCE to get your hands on this month’s issue of Seductive Selling — and now it’s FREE! Here’s what’s inside: * Five pages of live marketing examples! * $25,557 in blown advertising and how to make sure this doesn’t happen to you! * One of the worst ads I’ve ever seen,…