Tag: direct response marketing
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Copywriting Tips: 3 Ways to edit your copy AND say more (get rid of the garbage)
Most people spend far too much time thinking about, “Should I write more or should I write less?” Or… “Long copy versus short copy?” This is a completely irrelevant question. It’s like asking, “How much time should I spend working out?” In all three of these cases, you’re asking the wrong question. WHAT you do…
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How to sell more: Can YOU solve this simple business problem? (Live NY Times Case Study)
Can you solve this simple business problem? Great article in the New York Times recently, that presents on the surface — a business problem. But in reality, one that’s VERY solvable. The article was written by Adam Davidson, and it’s called: What’s a $4,000 Suit Worth? (Actual link to article.) Read through it, and then…
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Direct Response Marketing – New live interview just posted: Listen here
I was out on vacation for a few days last week, and let me tell you — it was REALLY difficult to come back and start working, again. Relaxing is contagious. I had a few lazy days just sitting around looking at ducks. *********** Free, for current and prior customers and clients only: http://kingofcopy.com/curious ***********…
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Direct Response Marketing: Seriously?
Can you please explain to me, why advertising like this exists? Not only am I unsure why this exists, but what are they advertising and why on earth would someone EVER look at this and make ANY kind of buying decision? Please give me your thoughts below, in the comments section. Now go sell something,…
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Direct-Response Marketing: What parents know (and don't know) about selling, that you don't
Last week I was reviewing a web site for a client. The site had a number of problems with it, but the biggest problem was that the client would never ever, ever make any money with it. Why? The answer is simple: there was no call to action. The website was, in a sense, nothing…
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Direct-Response Marketing: NEW – The Private Sale: this works VERY well
Here’s a really cool idea. I found it over the holidays when I was going through some old study books of mine, and I wanted to pass it along to you, because it’s an easy way to pick up a few bucks. It’s called “The Private Sale,” and frankly, even a rube like me can…
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Direct Response Marketing: Why people buy and how to sell it to them
No matter what you do for a living, keep in mind… nothing gets bought unless it gets sold first. And as you probably know, much of selling simply involves giving people a reason or some kind of “excuse,” to buy. Sure, sometimes the offer in and of itself, is enough of a reason. But other…
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e-mail marketing tips: A simple way to reduce risk that has nothing to do with guaranteeing ANYthing
Unless you’ve been living under a rock, then you know one of the most important things you can do to eliminate any risk associated with your purchase, is to offer very solid, very believable, completely unconditional guarantees. After all, if someone’s unsure of you, or your ability to deliver and make good on your promises…
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Small Business Marketing: NO exceptions here
In 4 weeks I’m going to be in New York City , so if you want to book a full or half-day of consulting with me, and you’re in that area, contact my office now. I’m only going to have ONE day available to do this, and it’s going to be Tuesday, March 8th. For…
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Copywriting tips – dreamer deceiver: dirty lies people mistakenly tell
Sometimes I’ll read things that are just incredibly stupid. Like when some guru’s telling you a good strategy to use if you want to get people’s attention, is to run an ad with a headline that says “Get More Sex.” That this is a smart way of getting lots of people to pay attention. Let…