Tag: direct-marketing strategies

  • Copywriting Tip: 7 Ways to make SURE your buyers read your copy

    I do a LOT of copy critiques, and an extremely common problem people have, is “readability.” Meaning, your copy isn’t presented in a way that’s makes reading it — and therefore understanding it… and therefore BUYING from you — as easy as possible. Here are a few easy rules to follow, that make your copy…