Tag: direct-marketing
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Making sale offers – What’s "missing" in Starbucks’ recent sale offer
This morning, I got an e-mail from Starbucks with an offer, and I wanted to discuss it with you, because I can’t help but get the feeling something’s “missing” here. The offer said: *********** ATTENTION: Current and prior customers & clients, ONLY *********** “Add a wholesome, savory breakfast to your day – and get one…
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How to sell more: Can YOU solve this simple business problem? (Live NY Times Case Study)
Can you solve this simple business problem? Great article in the New York Times recently, that presents on the surface — a business problem. But in reality, one that’s VERY solvable. The article was written by Adam Davidson, and it’s called: What’s a $4,000 Suit Worth? (Actual link to article.) Read through it, and then…
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Fifty Shades Of Gray: This message is Rated R
You know, there’s something really popular going on out there, and there are LOADS of opportunities to take advantage of it, from a marketing standpoint. But because it’s a little risqué… very few people are taking advantage of the leverage it can give them. *********** ATTENTION: Current and prior customers ONLY *********** No, I’m not…
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Direct-Marketing Strategies: Hooray, you found a market — now what's next?
I have to be honest about something — I had such a relaxing weekend, it was difficult getting started today. Plus, it’s the summer time and my daughter’s home from school — so it doesn’t feel like “work” mode, if you know what I mean. Well, better late than never — I’m finally up and…
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IMPORTANT: One-question fast response needed
I’ll have something good for you later today, but right now, I have something really important to deal with: Can you please take two seconds to answer this one question for me. Thanks — we’ll speak later today, for sure. Now go sell something, Craig Garber P.S. I’ll let you know what’s going on with…
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Small Business Marketing: Ever wish you could wire someone's jaw shut?
Hey, before we get to today’s tip, make sure you read this eye-opening Special Report called “4 Dirty Little Secrets To Being A REAL Person When Selling In Print… That Make You A Small Fortune!” that’s on the top left-hand side of this page *** Now here’s today’s tip: Have you ever had a conversation…
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BREAKTHROUGH Free Report Now Available to Download (filled with exciting new stuff)
A little later than I wanted to release it, but the Special Report you’ve been waiting for is now available to download. In this exciting and very informative report, called: “4 Dirty Little Secrets To Being A REAL Person When Selling In Print… That Make You A Small Fortune!” you will discover: * The ONLY…
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Direct-Marketing Strategies: purpose of a sales letter is…?
On the surface, obviously the ‘big picture’ purpose of a sales letter is to sell, right? But if you write only to sell, that’s probably not going to be very effective. Instead, you want to think a little deeper than just “selling.” See, there are three reasons why you’re writing a sales letter. And if…
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Business Strategy Consulting – Action is your friend: 3 things to know
Before we get started, here’s a link to a interesting article I read in the New York Times last week. It talks about the options you have when your flight gets canceled. I’m lucky to live here in sunny Florida, but I know most of the country’s been dealing with horrible winter weather and lots…