Tag: copywriting

  • List-building: here are the 8 questions you will probably be asking me Thursday

    There are less than two days left to register for Thursday evening’s workshop.  And if you haven’t yet downloaded the new Free Special Report, do it now to find out the “4 Dirty Little Secrets To Being Real In Your Sales Copy” Now this is important: After the workshop on Thursday evening, I’m going to…

  • < 36 hours left, Thursday's Workshop now half-full

    There are less than 36 hours left to register for the “Keepin’ It Real: How To Be A Real Person In Print, And Make A Small Fortune From It!” call Thursday night, and we are now filled half-way to capacity. Download the exciting Free Special Report to find out the “4 Dirty Little Secrets To…

  • Small Business Marketing: Ever wish you could wire someone's jaw shut?

    Hey, before we get to today’s tip, make sure you read this eye-opening Special Report called “4 Dirty Little Secrets To Being A REAL Person When Selling In Print… That Make You A Small Fortune!” that’s on the top left-hand side of this page *** Now here’s today’s tip: Have you ever had a conversation…

  • re: How To Be Real teleseminar

    As promised, (but again, a little later than I’d expected), the information about this workshop has now been posted. You can find it right here: Also, close to 100 people have already downloaded the free report I posted earlier. The information in it, isn’t something you’ve ever seen before, so I urge you to check…

  • BREAKTHROUGH Free Report Now Available to Download (filled with exciting new stuff)

    A little later than I wanted to release it, but the Special Report you’ve been waiting for is now available to download. In this exciting and very informative report, called: “4 Dirty Little Secrets To Being A REAL Person When Selling In Print… That Make You A Small Fortune!” you will discover: *  The ONLY…

  • Copywriting Tip: 7 Ways to make SURE your buyers read your copy

    I do a LOT of copy critiques, and an extremely common problem people have, is “readability.” Meaning, your copy isn’t presented in a way that’s makes reading it — and therefore understanding it… and therefore BUYING from you — as easy as possible. Here are a few easy rules to follow, that make your copy…

  • Copywriting tips – Re: you vs. me

    You recently asked me if there was a  simple “test,” to see if you’re sales letters and e-mails are on the right track. The truth is, there are about a dozen or so tests, but most of them are so involved… we’d need to be discussing them in person, with examples sitting right there in…

  • Business Strategy Consulting – Action is your friend: 3 things to know

    Before we get started, here’s a link to a interesting article I read in the New York Times last week.  It talks about the options you have when your flight gets canceled.  I’m lucky to live here in sunny Florida, but I know most of the country’s been dealing with horrible winter weather and lots…

  • Small Business Marketing: 3 easy ways to get your buyers attention

    The truth is, most of the time, it’s a lot easier to get your buyer’s attention than you think. For example, think about how your kids, and even your spouse/partner/whatever… gets your attention easiest? If your house is anything like mine, the easiest way they get your attention is by pushing your hot-buttons.  By doing…