Tag: copywriting sece
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How to speak to your prospects, and maybe even more important… how not to
This past weekend I was reading through a classified ad in a magazine. The headline read “Knight XV,” and the sales copy said, “The Knight SV is the world’s most secured and luxurious, fully armoured, handcrafted SUV. It is a one-of-a-kind V10 6.8 litre, Bio-fuel powered SUV which offers an ownership experience unlike any other…