Tag: copywriting
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Copywriting Tips: How to write an order form – 5 things you MUST include:
New pop-culture feature for curiosity-seekers: I listen to music almost all day long. and for the last 7 years in my offline newsletter, Seductive Selling, I’ve included the particular music i’m listening to when I’m writing the newsletter. so from now on, at the very bottom of my e-mails, i’m going to list the particular…
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Copywriting – Read this only if you're a fan of TV's Mad Men:
“If a man has done his best, what else is there?” George S. Patton If you don’t watch Mad Men, then you should. It’s a show about a New York City ad agency, that takes place during the 1960’s. And not only is the scenery true to life, but many of the pop culture topics…
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Direct Mail Copywriting – Instantly boosts your direct-mail response rates:
“I never hated a man enough to give him his diamonds back.” Zsa Zsa Gabor O.K., here’s a quick one for today. I’m rushing out of here to go and pick some blueberries, actually. I love eating blueberries — they’re one of the best things you can eat, health-wise… they taste great… and when you…
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Copywriting – FINAL: Last day to save $600 off sales copy review
FINAL reminder that today is the last day to order a 7-Step Detailed Sales Copy Review, before the price goes up. Tomorrow the price goes up by $600, and right now, you can also make two payments if you want. My time is getting tighter and tighter with all the permanent projects I’m getting involved…
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Copywriting Tips: 9 hot new headlines, and 3 ways to write 'em
I’m not like most people when it comes to writing headlines. I don’t spend an hour or two on them… and I don’t have a rule that says I need to write down 50 or 60 headlines for every sales letter or space ad I write. That would be incredibly time-wasting. That would be like…
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Small Business Marketing: 3 things your buyers are worrying about most – you'd better know 'em
Anxiety. I’m sure you’ll agree, anxiety is one of the most powerful distractions in your life. It lowers your productivity… raises your stress levels… and prevents you from focusing on things. True? Absolutely. From a buyer’s perspective, anxiety also prevents you from being able to make any kind of rational buying decisions about purchases you…
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Small Business Marketing: Important news for type 'A' personalities only
For type ‘A’ personalities only Twenty years ago I never believed I’d be saying what I’m about to tell you. And that is, there are some serious benefits to aging. One of the most important benefit has been slowing down. Not slowing down because you can no longer go as fast as you used to…
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e-mail marketing: What the gov't shut-down can do for you
I’ve been kind of quiet this week, what with the government about to shut down and all. If you listen to the media (and everyone knows what the media says always comes true – just like your dreams always come true)… then you’re already fully aware of the impact this is going to have on…
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Small Business Marketing: How to write winning headlines in ANY business, and for ANY one (formula inside)
Most people make a really big deal over writing headlines. Now don’t get me wrong – headlines are incredibly important. If you don’t have a VERY compelling headline that makes people stop and think… it doesn’t matter if you’re GIVING stuff away – no one’s going to read the rest of your comments. But what…
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Small Business Marketing: The one question no one asks, but you'd better answer
Unless you’re selling water in the desert, there’s one question everyone who’s reading your sales letters wants to know. They want to know why they should buy this stuff from YOU. In other words, what makes YOU different from the next guy selling this… or from the guy your prospect just heard from, right before…
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Small Business Marketing: 5 MORE order form common mistakes
Got some GREAT feedback on the post on order forms the other day (see it here), so I wanted to run a follow-up post, to share some more common mistakes people make, related to your order form. 1. Give multiple options to order from. Regardless whether your order form is online or offline, give people…
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Small Business Marketing: 5 Mistakes you're making on your order forms
The lion’s share of our orders come in online. However, I happened to check my P.O. box recently, and discovered a couple of orders in the mail during the last few days. This got me thinking about order forms in general… With rare exception, I always give people the option of ordering both online and…
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Small Business Marketing: 7 Banners most sales letters are missing
In Chapter 23 of How To Make Maximum Money With Minimum Customers, I spend 50 pages going through the 12 components of a sales letter, in detail. But for some of your readers — those people who either don’t have the time or the desire to read through your sales letters — you also need…
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Small business marketing: Why you no longer have the powers you once had and 3 ways to get 'em back
It always amazes me how some people write their sales messages. They act like their audience is just sitting there holding their breath, waiting to hear from them. And then, they just tell them about what they’re selling… and that’s it. I’m sorry, but this isn’t the selling formula for success. You see, talking to…
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Small Business Marketing: New Free Report and other exciting minutiae
I’m off for a long weekend, but in the meanwhile, just a couple of quick housekeeping items: 1. We just restructured our products page, because… well, because we have a lot of products and it’s kind of confusing. Check it out and let me know what you think. 2. If you haven’t yet downloaded the…
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Small Business Marketing Strategy: When! Hype! Fails! (but wait… there's more!)
My older son Nick has a saying. He says, “Just because a thousand people say something stupid, doesn’t mean it’s not stupid.” And this is the reason for the incredible proliferation of wild, hyped up headlines, offers and sales copy, especially online. Really, it has to do with social proof. People tend to think, if…
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Copywriting tip: A 3rd Alternative to long copy vs. short copy
When it comes to sales copy, most people tend to focus on two things when they’re writing promotions: they think about how long, or how short, their copy needs to be. Now as you’d imagine, over the last 11 years, I’ve written a LOT of copy. And with the exception of space restrictions being imposed…
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FINAL notice – only 5 lines remaining for tonight's call: bonuses off the charts!
This will be the FINAL notice you receive about tonight’s call. As of 5 minutes ago, there are only five lines still open for the “Keepin’ It Real Workshop: How To Be A REAL Person When Selling In Print – Someone Your Buyers Will Respect, Adore and Buy From – Over And Over Again!” We’ve…
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Copywriting tips – Free Checklist: 60 Different ways to find your copywriting "hook" or Marketing USP
OK, this is big. Besides the two bonus gifts I already announced, earlier this week… I am also giving away a checklist of the 60 Different Ways to find your copywriting “hook” or Marketing USP. This checklist comes from my own swipe file, developed over the last 11 years, and it’s what I PERSONALLY use,…