There’s one particular sale people often don’t work hard enough at making.
And that’s when you’re trying to give something away for free, that’s going to lead to a sale.
Like a Free Report or a Webinar, for example. Or a free product giveaway that leads to an upsell of a more complete product.
For some reason, people seem to feel they don’t have to “sell” as hard, since the thing they’re giving away, is free.
This is completely not true, for a few reasons:
1. There is really no shortage of free things, nowadays
Especially online.
So what happens is, your free product is competing with everyone else’s free product, for your buyer’s time and attention.
Just like whatever goods or services you’re selling are competing with everyone else’s, for your buyer’s dollars.
So if you’re not doing something different, to show your buyer that whatever you’re giving away is worth their time… they simply won’t hear you.
2. Skepticism
We’ve all received free offers that were so bad, YOU should have been paid for your time and effort, because of all your time they wasted.
Not to mention how much they disappointed you.
Because of this, you have to overcome skepticism and “prove” what you’re giving away, is actually worthwhile.
Free Report: 7 Biggest Marketing Mistakes Entrepreneurs Make, And How To Avoid Making Them
3. If it’s free, it’s not worth much
Most people inherently believe the old adage, “You get what you pay for.”
So when you’re giving something away, you have to overcome this deep-seeded belief. You have to “prove,” even though it’s free, it has tremendous value.
How do you sell something that’s free?
The answer is simple. You sell it exactly the same way you’d sell it, if the item had a price tag attached to it.
And if you can’t figure out what that value is… or what the benefits of ownership are…. in this case, you probably shouldn’t be giving it away — even for free — because it’s probably just not worth very much.
What are your thoughts on all this? Let me know, below.
Now go sell something, Craig Garber
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listening to: One of My Turns – Pink Floyd (1979)