Craig Garber

Robert White… is dead.

“Anne,” I asked my wife, as she bundled up her coat and scarf, preparing to go out into the cold, blustery New York City streets.

“Whatever happened to that guy I used to work with — Robert White? You used to be friendly with his wife, remember?”

“Craig, Bob White… is dead…”

A shocking admission or statement, a quote, an interruption in someone’s thought pattern or a slice of conversation.

Each of these things on their own, can be used to open up a sales letter or even a space ad. What you just read was an example of all of them being used together, to open up a dialog.

Remember, nobody jumps out of bed first thing in the morning, hoping to read your ad. If you don’t engage them in a provocative manner, rapidly… then there’s no way in hell you’re going to engage them in a financial manner, either.

Now go sell something, Craig Garber

P.S. Go HERE To Find ALL The Hidden Money Inside Your Business: http://www.kingofcopy.com/ssnl

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3 responses to “Robert White… is dead.”

  1. Normal Joe Avatar
    Normal Joe

    Good stuff Craig, I immediately opened the email ( not unusual for your emails) but was wondering where you were going with the content.

    Thanks for explaining what you were doing and how we can apply it.

  2. Cola Avatar
    Cola

    “…Engage in a provocative manner, rapidly”, is so true.
    Lately I have seen usage of “Re:” prepended to the subject line in an attempt to get me to open email that I have subscribed to. This is provocative. I am seeing this in the Real Estate Investing world and don’t know who thought this was a good idea. A bogus reply “Re:” is annoying and has caused email unsubs on my part. Obviously we can be provocative without being abusive or spammer-like.

  3. Craig Garber Avatar
    Craig Garber

    Thanks guys, and yes, I can’t stand the fake “Re:”crap and i can’t imagine it’s very effective, but who knows?

    I hate anything that’s not real (like “Re:”) but some will say I create things that aren’t real, too.

    Craig

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