Mindblown: a blog about philosophy.
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Copywriting Tips: 5 Ways To Write A Great Offer
OK, lots to catch up with… For starters, this is the LONGEST I’ve ever gone, since my business has been online, without sending out a tip. Yes, I’ve definitely been somewhat invisible. (Funny to think that at one point — say… only 10 years ago… plenty of businesses weren’t online.) I’ve had good intentions, but…
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Copywriting Tips: 5 Steps To Create A Marketing Campaign (and a RARE David Ogilvy video to watch)
(Make sure you read through this because at the end, I’m going to point you to a rare, old marketing video that’s absolutely brilliant.) Here’s a really smart formula you can use to create virtually any marketing campaign. If you follow it, and do the basics here… it’ll help you gather up all the information…
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Copywriting Tips: How To Write Winning Headlines (In 2 Steps)
Cool copywriting tip today. But before we get started, I just want you to know I posted 10 new Offbeat Ads on my blog. They’re amusing, and definitely offbeat, so check them out here. Today let’s talk a little bit about headlines. In my book, I explain how the perfect formula to writing effective headlines,…
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How To Ask Your Buyers For The Order:
Part 5 – How to ask your buyers to take action: Today, Part 5, the last in this series: I was very fortunate, early in my career, to read a book that’s often overlooked with respect to selling in print, or writing copy. It’s called “How To Write A Good Advertisement,” by Victor O. Schwab.…
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Part 4 – How to persuade your buyers:
Today, Part 4 in this series – How To Persuade Your Buyers I was very fortunate, early in my career, to read a book that’s often overlooked with respect to selling in print, or writing copy. It’s called “How To Write A Good Advertisement,” by Victor O. Schwab. Schwab was mentored by the great Maxwell…
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Copywriting Tips – How to prove your claims:
Today, a great copywriting tip in Part 3 in this series: I was very fortunate, early in my career, to read a book that’s often overlooked with respect to selling in print, or writing copy. It’s called “How To Write A Good Advertisement,” by Victor O. Schwab. Schwab was mentored by the great Maxwell Sackheim,…
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Selling Strategies: How to show your buyers an advantage…
Today, Part 2 in this series: I was very fortunate, early in my career, to read a book that’s often overlooked with respect to selling in print, or writing copy. It’s called “How To Write A Good Advertisement,” by Victor O. Schwab. Schwab was mentored by the great Maxwell Sackheim, and ultimately… he wound up…
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How To Write A Good Advertisement – 5 Fundamentals of a good advertisement
I was very fortunate, early in my career, to read a book that’s often overlooked with respect to selling in print, or writing good advertisements. It’s called “How To Write A Good Advertisement,” by Victor O. Schwab. Schwab was mentored by the great Maxwell Sackheim, and ultimately… he wound up taking over Sackheim’s agency when…
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Pricing Models For Direct Marketing And Why Price Cross-Outs Work:
Ever see a price crossed out, and then a lower price next to, or underneath the original crossed out price? I bet you have. And in fact, I bet you may have even used this technique yourself. However… few people know why this is effective, so we’re going to talk about this, today. It has…
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How To Maximize Your Time – Add 1.5 Extra hours of free time… and at LEAST 2 Extra hours of productivity, to your day:
I mentioned last week how I’m REALLY buried with work right now. And so one of the things I seriously needed to do was clean up any inefficiencies in my use of time. I’ve tried this before, without much success. I had LOTS of starts and stops, trying this and that… and I only wound…
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How To Write A Good Business Introduction Letter (And… How Not To!)
WORST letter I ever wrote: I was going through some old files the other day, and I found what has to be… the absolute WORST letter I ever wrote. It’s a letter I sent out to people back in 2000, when I first started writing sales copy. I was trying to get local clients, and…
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How NOT To Deliver A Great Customer Experience
“No, I’m not DEAD.” I know it’s been too long since I’ve e-mailed my list, when I get people e-mailing my office asking if something’s happened to me. So, for the record, “No, I’m not dead and nothing’s happened.” Nothing outside of the fact that I’m really and truly busy, that is. I’ve got a…
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When To Use Humor In Selling
A lot of people try and use humor in selling, and in their sales letters, but in general… it’s not a good idea. And before we talk about why, let me address something you might be thinking; “Yeah Craig, but you’re funny in these posts every once in a while.” And this may be true.…
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“Give me a hug,” he said
A couple of nights ago, I went with my older son, Nick, to see Yes, in concert. Yes was super-popular in the 70’s and 80’s. I remember them being one of the staple groups my crowd always listened to. In fact, I can specifically remember listening to “Roundabout” up on Harris Field in the Bronx,…
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50% Off Easter Sale Reopening for 8 hours: this is your FINAL Chance
This is IT. For real. Final deal. NOOOO exceptions. I’m ONLY opening this b/c we had a flood of people after the cut-off who said they were out of town for Spring Break. Virtually everything listed here is on sale, HALF off To save 50%, enter BUNNY (ALL CAPS) in the Special Code field on…
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3 Ways to use photos to increase your conversions
Note: Last night and early this morning, we got a number of e-mails from people who wanted to take advantage of the half-off sale last week, but who were out of town for Spring Break. So, starting at 4pm today – for 8 hours ONLY, you can take advantage of the Easter sale. Just enter…
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50% Off Easter Sale starts midnight tonight:
Starting at midnight tonight, everything you can order online on our products and services page is on sale at half-off, through Easter Sunday To get 50% off, enter BUNNY (as in “Easter Bunny”) in the Special Code field on the top right-hand side of your shopping cart. There is no limit on anything outside of…
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How to write a good advertisement
** Note: Starting Wednesday, we’re going to have a big blowout Easter sale where you can get 50% off all our products, sales copy reviews, and hourly consulting (only). I’ll be sending out more details tomorrow. *** When I first started writing sales copy, I was lucky enough to be mentored by a brilliant marketing…
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How to write a winning sales pitch!
I’m VERY busy right now – copywriting clients, consulting, and outside projects. So daily tips haven’t been as frequent, and I’m sorry about that. Next week, we’re going to have a big blowout Easter sale, so sharpen your credit cards, ok? Today, I want to talk about two things: 1. How to write a winning…
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happy birthday to you
Today is my daughter’s 13th birthday. I wrote this for her, when she was around 3 or 4 years old, and I hope you enjoy it. Let me know what you think by commenting below this post. It’s called, “Her Sweaty Damp Curls” I love putting my daughter to bed. It’s one of the few…
Got any book recommendations?