Mindblown: a blog about philosophy.
-
Marketplace Positioning & How to do it even when it makes you uncomfortable:
Friday, we talked a little bit about Market Positioning, and how some people are reluctant to position themselves where they need to be. If you missed the post, you can read it here You know, positioning is much more than “boasting” and in fact, boasting and bragging, isn’t positioning, at all. However, what do you…
-
Market Positioning secrets your mother won’t tell you:
It’s been a long time since I’ve played “tooth fairly,” but I loved when my kids were little and they lost a tooth. Besides looking really cute, they’d put the tooth under their pillow… knowing full well, when they woke up in the morining… the tooth fairy would have paid them a visit overnight, taking…
-
How to set up a domain name — and… how not to:
Yesterday, I was driving Sam to school. We made a hard left turn and came up behind a pickup truck towing a trailer. Across the back of the trainer, fron edge to edge, was a URL that said something like this: www.pintolawnmaintenanceandhandymantampa.com Now when you see something like this, especially doing 20 miles an hour…
-
New Special Report now posted online: 7 Biggest Marketing Mistakes Entrepreneurs Make, And How To Avoid Making Them
Well I hope your weekend went well. Mine was great. I worked Saturday and spent yesterday with my wife, relaxing. We went out to a local market… got to catch up on some reading and enjoy the sunshine out back… and of course, watched the NFL Playoffs. I’m so relaxed, getting back to work is…
-
Just 3 things:
It’s Friday, the weather’s turned beautiful again here in Tampa, so nothing too heavy for us to go over. All I have is these 3 things: 1. First, I’ve posted up some new Offbeat Ads, which you can check out here 2. If you’re a baby boomer, there’s an interesting article on boomers, you should…
-
Selling Benefits: When benefits aren’t benefits
Hey, I think I need your help with this one. One of my pet peeves is when credit cards or associations offer you things to join, that really aren’t benefits for most of their members. For example, there’s the proverbial Hertz rental car discount, which you can get anywhere online if you have a pulse.…
-
The Worst. Salespitch. Everrr.
Hope you had a good weekend. Mine was great – worked on Saturday, and relaxed both outside and inside yesterday. Unlike most of the country, we were lucky to have some great weather here yesterday (81 degrees and sunny!) Funny thing happened to me about a week before the Christmas break. I got a phone…
-
Unconventional business thinking, that actually works
Well I hope your New Year’s Eve celebration went well. Mine was pretty mellow and chilled out. A cigar, a slow drink, my wife, and some good friends. I thought about this because many years ago, I did some volunteer work as a Guardian Ad-Litem. And I remember one case I was involved with, in…
-
Happy New Year? We’ll see.
Hey, before we close out 2013 with one of my favorite short stories… I wanted to take this opportunity to wish you a happy and healthy 2014. Sometimes life hands you lemons… and sometimes you can make lemonades with those lemons. But other times life hands you rotten lemons. And you just have to try…
-
Special Holiday Message
I just wanted to take a moment to say “Thanks” for your support throughout the years, and to wish you and your family a really happy, very relaxed and peaceful holiday. I realize you can’t make everyone happy, every time you send out an e-mail. So I truly appreciate your patience in sticking with me.…
-
$4,000 off Sale Ends Today, Top 10 Reasons to order now:
Today’s the last day to get my $5,000 Ad Writing Workshop on sale for only $997. Here are the Top Ten Reasons why you should take advantage of this sale, save the $4 Grand, and start profiting from this program, immediately. 10. I revealed the 15 most important secrets Gary Halbert taught me, when I…
-
Sale ends in less than 48 Hours – Video inside explains all
I’ve had a lot of questions about the $5,000 Ad Writing Workshop that’s on sale for only $997, until tomorrow. So I decided to make a video showing you what’s included in the Program — which… is selling very well. Click Here To Order And Click Here For More Info On The Program This video…
-
Copywriting Tips: Headline Writing Secrets
The one headline secret you don’t want to miss: One of the best things you can do to increase your ability to connect with your buyers, is to use some kind of “double-bonding” in your headlines. When you do this correctly, you turn a decent headline, into something very compelling. Let me give you a…
-
How to sell free giveaways – the biggest sale you usually miss:
There’s one particular sale people often don’t work hard enough at making. And that’s when you’re trying to give something away for free, that’s going to lead to a sale. Like a Free Report or a Webinar, for example. Or a free product giveaway that leads to an upsell of a more complete product. For…
-
New offbeat ads posted: Mostly 1970’s stuff
Just posted a bunch of new Offbeat Ads — this time, mostly from the 1970’s. Check them out andlet me know what you think. Now go sell something, Craig Garber listening to: Whole Lotta Love – Led Zeppelin (1969)
-
Goal-setting 101: What are your thoughts on this?
It’s that time of the year again when you sit back and assess what happened this year… what you want to happen next year… and what the differential needs to be, to make this happen. You know what I mean — it’s the proverbial Goal-Setting season. To be honest, I’ve never been good at setting…
-
5 Tips To Boosting Your Direct Mail Response
I hope your Thanksgiving was great. Personally, I had a nice, quiet and not “too dysfunctional” day, relaxing with my wife and kids. Watched some football abd relaxed out back, looking at the lake — the weather was beautiful down here in Tampa. I was, however, completely overwhelmed with the constant onslaught of retail holiday…
-
Have a great Thanksgiving
Just a quick note to wish you a happy, healthy and peaceful Thanksgiving. Hope you get to enjoy the long weekend and relax with your family. Warmest regards, Craig Garber listening to: Just A Game – Triumph (1979)
-
Advertising tip: 3 Ways To Generate New Leads:
Hey, before we get started today, check out this unusual new commercial I saw the other day — it’s very clever: That was pretty cool, wasn’t it? You bet. And so is the strategy we’re about to discuss, because if you use it correctly, it’ll make you a tidy little bundle of cash. So let’s…
-
The RIGHT Way To Use Guarantees To Increase Sales: New Q & A free video posted – LOADS of new material on there
It took a while because of some new issues with the latest new version of iMovie, but finally — this week’s Q&A video is out. On the video, we talk about: Guarantees as unique selling propositions… when to use them and when NOT to… how to avoid having to charge less money… the new postal…
Got any book recommendations?