Mindblown: a blog about philosophy.

This is HUGE! Probably THE very best example of what advertising should be. I know nothing about the company that created this video but it is a stroke of genius! (No pun on the word “stroke” — you’ll see what I mean in a moment.). Here, have a look at this: See, the biggest problem…

Today’s the last day you can take your free test-drive of this month’s offline issue of Seductive Selling, and if you don’t get your hands on it, here’s what you’re missing: TWELVE pages of real-live marketing examples, including a long-form sales letter and display ad for a famous classic marketing book! The best “personality” to…

Yesterday I had a very interesting conversation with a couple of hard-working marketers who sometimes write copy for their clients. They were telling me about a campaign they put together they were very sure would work, but for some reason, didn’t. I asked them about the details of their campaign and they what they said…

This is a bit of an advanced topic, but… if you can remember to always make your weakness, or your perceived weakness, your strength — your result will usually cripple your competition. For instance, no matter what you’re doing, there is nothing that gives your actions more energy than finding a bunch of other people…

I cannot tell you how wonderful my Mastermind group meeting went yesterday. Most of the people in the room are continuing to make dramatic financial improvements, and they are also making “chasing the demons away” breakthroughs as well. This is when life starts getting good. Believe me, I’ve been on both sides of this coin…

Today and tomorrow I’m going to be sequestered away with the members of my Mastermind group who come down here to Tampa three times a year to work on their businesses and do a massive brain dump, which generally gets their heads fairly well sorted out. I’ve got people from as far away as England…

First, a quick announcement: My products page has been cleaned up and organized. It is much easier to navigate and it’s now categorized. You can see it for yourself, right here: http://www.kingofcopy.com/products/ And now on to today’s tip: I have piles of papers all over the house. Magazines, books, letters, hundreds of pages and pages…

May sound silly, but when you know what you’re talking about, you will actually write much better and have much more to say. I have been reminded of this frequently lately, as I am almost finished with my Seductive Selling® book. If I tried to cover every single Seductive Selling® strategy I could think of,…

Regardless of where you live and what you do, everyone wants money. It doesn’t even matter what age you are. My kids, who are now 17, 15, and 7, have all wanted money since they were little. But if everyone wants it so badly, then why is it so few people ever find it? Why…

The other day I asked the question, “When is enough?” If you remember, we were talking about the research involved in writing your marketing material. Here’s a simple formula to use, to determine when you’ve done enough research. One, do you know your prospect? Most people mistakenly only focus on the product or service they…

I just wanted to let you know my monthly Seductive Selling Coaching Call will be taking place tomorrow afternoon at 2pm Eastern time, and this month’s call will be on “Multiple Ways Of Using Scarcity To Rapidly Escalate Your Selling Process” On this call we’ll be discussing how to use scarcity in a variety of…

Before the end of last year, I mentioned I would be restructuring some of my programs and products, and so this is the first announcement on these restructurings. The cost of my Mavericks Coaching program has gone down to $299 a month, from $347 a month. This is a monthly group coaching program, where you…

Here’s a little story about a very bright and creative man named William Bernbach: During the 1960’s and 1970’s William Bernbach was very instrumental in a number of the biggest ad most well-known creative breakthroughs in American advertising. He was one of the three founders of Doyle Dane Bernbach (which is still one of the…

Here’s a very critical problem-solver that if you remember it, and if you use it wisely, will make you more money than you believed possible. In fact, this may be one of the most important tips I’ve EVER given out — and it’s very straight forward. Regardless of what you do, the smartest marketing ploy…

Well, it’s 2008 and we’re off to the races, once again. Happy New Year, merry credit cards, and welcome to whereever you are. Let’s make this a year for you to remember, O.K.? Good, here we go… One of my favorite places in the world is Las Vegas. And although I’m not a gambler, I…

I’m still on a bit of a holiday hiatus, but I did want to take a quick minute to send you my warmest wishes for a very happy, exciting and prosperous 2008. I created this card, just for you — check it out now: http://tinyurl.com/yw7t5j Now go sell something, Craig Garber P.S. My daily tips…

If you want to make more money without changing anything you’re doing, then today’s message is the most important one you read this year! The fastest way to turbo-charge your business is to come up with the answer to this one question: “Who can you sell to for a higher price?” Meaning, what marketplace will…

Just a very sincere and warm wish for you and your family to enjoy the happiest of holidays this year. May you be surrounded by the ones you love, and may your dysfunctional family gatherings not make you too insane. All the best, Craig Garber ===If you enjoyed this, feel free to pass it on…

Just to let you know, you probably aren’t going to be hearing too much from me between now and January 7th — I’m winding down the year, and what a very busy year it’s been. After the first of the New Year, I’ll be making a few changes in my business, and in some of…

Tomorrow I will be hosting the final Seductive Selling Coaching Call for 2007, and I will be spilling the beans about the biggest lessons I’ve learned this year, and some of the bigger mistakes I’ve seen made (and many of them will surprise you, for sure). If you’d like to join me on this call,…