Mindblown: a blog about philosophy.

  • Are you signed up for tomorrow’s unusual call?

    If you have a burning desire to eliminate self-sabotaging habits and behaviors from your life, and (finally) get your just desserts, then tomorrow night’s free teleseminar will be the most exciting and important call you will ever listen to! (You can sign up for the call right here: http://www.kingofcopy.com/ragstoriches ) I grew up in a…

  • Last day to get your hands on this:

    Tomorrow is the last day you’ll be able to get your hands on this month’s Seductive Selling Newsletter. In addition to getting a free 30-day test-drive of the newsletter itself, you’ll also receive 15 bonus gifts, all of them valuable — no “fluff” or “bulk” just for “bulk’s” sake. I’m all about content, and I…

  • Last 3 Days To Register For This Free Call!

    Join me on Thursday night, February 28th, as my good friend Jim Canale will be grilling me on the real story behind how I got the one break that allowed me to go from dead-broke and bankrupt, to living the life of my dreams. See, here’s the unspoken secret most people don’t understand. I didn’t…

  • A soft “close” that packs a wallop!

    Over the past couple of days we’ve been talking about an ad from John Caples book, Making Ads Pay. It’s the ad with the headline, “Give Me 5 Days And I’ll Give You A Magnetic Personality. Let Me Prove It — FREE!” Today we’re going to finish up this topic by looking at how the…

  • FREE Teleseminar Reveals: The Slick Secret I Used To Get “In”

    Wednesday, I mentioned the free teleseminar I am hosting next week, and I’m not sure if people are just starving for this kind of information, but reality is, over 2/3rds of the lines available for this teleseminar were snapped up almost immediately. In any case, if you haven’t yet registered for this event — in…

  • How to sell using big bold claims.

    In yesterday’s e-mail we talked about the pulling power of this headline: “Give Me 5 Days And I’ll Give You A Magnetic Personality. Let Me Prove It — FREE!” Today we’re going to talk about the opening paragraph of this display ad, and tomorrow we’ll talk about the close, which I think is one of…

  • The Most Seductive Headline Formula, Ever?

    I read lots of books. Old books, new books, marketing books, fiction books — I even read books about books, oddly enough. Back in 1957, John Caples wrote a book called Making Ads Pay. This book, although not as popular as his “Tested Advertising Methods,” is an excellent read nonetheless, although sometimes hard to find.…

  • An open letter to all my subscribers in the Tampa Bay area:

    A few weeks ago I mentioned I’d be speaking here in the Tampa Bay area soon, and that’s now been set up. I’ll be hosting a fre.e workshop at the Centre Club on March 6th from 4:30 to 6:30 pm, called “Double Your Business And Triple Your Prof-its In 90 Days” and you can register…

  • Free Teleseminar Reveals… How To Make Your Dreams Come True!

    This one’s gonna be a good one, for sure. On Thursday night, February 28th, join me as my client and good friend Jim Canale (one hell of a success story in his own right), grills me and lets you in on the real story behind how I got the ONE BIG BREAK that allowed me…

  • Time, the reaper.

    So I’m talking to a woman I know yesterday. Very sharp personal trainer. She’s also very knowledgeable. Most personal trainers aren’t really trainers, they’re more like personal “encouragers.” They are employees of their club, and the only thing they know about personal training is what their bosses tell them during their weekly group meetings. You…

  • Tuesday’s Seductive Selling Coaching Call

    On Tuesday’s Coaching call we’re going to talk about one of my favorite subjects, and one I’ve worked very hard at excelling at — building trust with your clients and prospects. Selling in print (whether online or offline), is far more difficult than selling in person, or even over the phone. This is simply because…

  • Who else wants to shave the lard off their ass?

    Today’s missive is only for those people who gravitate towards common sense. Everyone else will be offended, and call me an insensitive card. But there again, read the first sentence of this paragraph. Ready… O.K., let’s go: Over the last few years, I’ve received a number of questions sent in to our offices via e-mail.…

  • What you think is safe, is risky… and what you think is risky, isn’t.

    Yesterday was the day my Mastermind group members had their private half-hour calls with me. I always find these calls interesting, because as an observer of human nature, it’s interesting to note who’s doing what, and how fast. One of the members of the group has been making incredibly rapid progress, adding new staff, boosting…

  • A $250 Dollar Mistake, yours to keep.

    It’s come to my attention that up until yesterday, the price of my Lead Generation Explosion system was listed on the website, at $997. This is INCORRECT. The only Lead Generation Explosion system that is $997, is the one that is customized for accountants. The correct amount of this system is only $747 (which you…

  • They don’t even know why their own customers are buying.

    The last several years have seen huge increases in the admission prices for philanthropic events. For instance, it’s now common to ask for $100K per table admission from hedge fund managers, to attend black-tie affairs in New York City. The Juilliard School, a private school that specializes in the arts, also in new York City,…

  • Some things to know before you retire.

    I have some sort of a game plan in my head that when I turn 50 I’m going to semi-retire. That’s like another 6 more years. I realize though, if I keep my good health and my energy level the way it is now, I need to have some game-plan for what I’m going to…

  • New Package: Comes with FREE one-on-one consulting

    As last year was winding down and still early on into this year, we’ve received a lot of e-mails like this: “Craig, I am going to order your products this year, but I don’t know which ones to invest in.” Or… “Craig, I want everything in your arsenal — what do you suggest?” So, like…

  • New business idea: If you can’t beat ‘em, rip ‘em a new one.

    It always amazes me how the most profound and unconventional ideas, are often just simple ideas reversed. So for instance, a very common career path for people to enter is to take the skills they have — perhaps they were working for someone else, let’s say — and then to do the thing they are…

  • The Superbowl lesson everyone missed

    I suppose I should be discussing the ads from the Super Bowl on Sunday, and I will, briefly, but I’d rather discuss the hero of the game, and his close parallel to oftentimes, good marketing. As usual, many of the ads were entertaining, most were crap, and few — if any, would give anyone any…

  • Behind the scenes profile now posted.

    A while ago I was interviewed by an online Sales and Success newsletter. I didn’t realize that they information the asked was so personal, but in reading it, I sure spilled the beans about lots of stuff. The interview has been posted now, so if you want to check it out, and discover some more…

Got any book recommendations?