Mindblown: a blog about philosophy.

Apparently, my blog has been getting so much traffic for people watching this hour-plus sales copy critique, several people have sent in e-mails saying the video is moving somewhat slowly. So to make things easier, I’ve also posted the video on my website at http://www.kingofcopy.com/media/video/critiques/sssystemsale/ And remember, come hell or high-water, at midnight tonight, the…

In response to the huge sale I was running on my Seductive Selling System, and the incredible offer I made, several people who were still on the edge of the fence, sent in e-mails wondering what the sales copy critiques inside the system, are like. I figured the best way to show you what they’re…

In response to the huge sale I’m running, and the incredible offer I’m making, a few people have sent in e-mails wondering what the sales copy critiques inside my Seductive Selling System are like. I figured the best way to show you what they’re like, is to put an actual full-blown critique up online. Even…

I’ve been receiving a lot of questions about my sale, which ends tomorrow night at 11:49pm, so I’ve put together a video that answers many of them. Here you go: If you have any other questions, make sure you either reply to today’s e-mail, or post them on my blog below — time’s running out…

In case you haven’t yet had a chance to check out the video I posted on my blog yesterday, that shows you this one-time chance to save $200 bucks on my Seductive Selling System, AND get 5 brand new bonuses worth (real value) more than the system itself, let me give you the quick, cliff…

Last Friday, I mentioned that I recently received some disturbing and somewhat embarrassing news. I spent the lion’s share of this past weekend sitting down with a pad and a few pens in front of me, trying to figure out how to handle this problem. It’s not like it’s an absurd or uncommon problem, it’s…

Few quickies today. First, if you have time, go and either rent, or buy a movie called Rabbit-Proof Fence. It’s an incredibly heart-warming and inspiring story about three little girls battling against all odds, who wind up making a 1200 mile journey, on foot, just to get back to see their mothers. If you’re a…

We all get stuck in a rut from time to time. Sometimes you find yourself in a hole you wish you never started digging, circumstances overwhelming you with no easy way out. You may have wound up there because of some bad decision-making or unavoidable mistakes… sometimes you just don’t “know any other way”… and…

A few times a week, we get phone calls into the office, asking about my various coaching programs. Instead of answering these questions individually, tonight I’m hosting an open Q & A teleconference where I can answer all of them in a group setting. I am NOT pitching anything on this call. The entire purpose…

Just posted another great interview up, so have at it and dig straight in. This time it’s me grilling Jeff Troyer, one of the nicest guys out there, about how he puts client communication on “autopilot,” literally. Check it out, it’s the second one on the page at http://www.kingofcopy.com/media/interview. Just click on the pictures and…

Just found out I was featured in syndicated columnist Mildred Culp’s “WorkWise” column today in two major newspapers, along with a bunch of other smaller papers. Supposedly there’s a picture of me in the article as well, and if you have access to the Hartford Courant or the Dallas Morning News, it’ll be there in…

Lots of folks come to me asking for help with their copy. They need headlines, openings, closings, offers, hooks… you name it, they want it. But before you can do any of that, you’ve got to make sure the basics of what you’re selling has been handled correctly. Step one of this is to make…

Here’s some information about the I’ll be hosting next week. This isn’t a call for everyone. I won’t be selling anything, and the call will only be relevant to a few dozen people, if that. Here’s the deal: A few times a week, we get phone calls into the office, asking about my various coaching…

O.K., so let me point out a few features on my blog. First of all, you’ll notice the subhead for my blog says this information is only for the “intellectually adventurous.” So if you’ve been struggling with any of my information for a while now, and you had no idea why, this could very well…

Even though I’ll be out of town for the next few days, tomorrow I’ll have an unusual gift for you, so stay tuned. Today, I just wanted to remind you again, about the free teleseconference I’ll be having next week. This isn’t a call for everyone. I won’t be selling anything, and I won’t be…

As if coming up with a headline isn’t difficult enough, for most people, sitting down and trying to come up with an opening of a sales letter or display ad, is like trying to figure out which way is north, when you’re standing smack dab in the middle of the desert at high noon. I…

A few times a week, we get phone calls into the office here, asking about my various coaching programs. Instead of answering these questions individually, I’m going to have an open Q & A teleconference where I can answer all of them in a group setting. I am NOT pitching anything on this call. The…

There are only three more days left to get your hands on this month’s issue of my offline Seductive Selling Newsletter. Here’s what you’ll be missing if you ignore this: The REAL biggest problem any direct-marketer has, and how to overcome it! (Hint: it has absolutely NOTHING to do with selling your goods and services.)…

This is so brain-dead simple it’s not even funny. Yet, if you use this strategy you will increase your sales dramatically. Ready? O.K., here goes: Conventional wisdom says otherwise, but I will tell you flat-out, to ALWAYS present your biggest and best offer first. See, most people present their smallest offer first, and then they…

Time is like the personal debit card you own, only once your account is set up, there’s no upping it. Can’t ask for an extension, can’t get an increase, can’t fill it up with more cash, and there’s no refunds on it either. Once you debit it — even if it was for a “bad…