Mindblown: a blog about philosophy.

Tomorrow afternoon will be the second part of the “How To Maximize Your In.come In The Lucrative Information Business!” series. Last month, I covered: • How I got into this business. • The biggest and most typical problems people make BEFORE getting into this business. (They’re NOT what you think.) • Challenges, mistakes made and…

Remember those old photo booths they used to have at places like arcades and festivals? You know, you’d go inside and sit on a swivel chair you’d adjust for your height, so you can be eye-level with the camera, and then you’d sit and get blinded by the flash camera that took your photos. Remember…

Over the last few weeks, an enormous amount of subscribers have joined this list. I realize, when people join a new website in my category (copywriting and marketing strategies), it is VERY difficult to figure out who’s who and if the person’s list you joined, is even a real person. That’s one of the reasons…

Yesterday we talked about getting noticed, but getting noticed for the right reason, not the wrong reason. I got several comments about this, both posted on my blog and sent in here to the office. Many people were wondering about some different ways they could get noticed. One of the easiest ways is to sort…

Leo Burnett was the founder of the Chicago ad agency that ultimately became Leo Burnett Worldwide, one of the world’s biggest and oldest ad agencies. Burnett was personally responsible for creating some of the most well-known consumer branding campaigns, like the Jolly Green Giant… the Marlboro Man… Charlie The Tuna… Morris the Cat… and Tony…

First… if you are a mom, I want to wish you a belated Happy Mother’s Day. Being a parent, especially being a mom, is very difficult. You’re usually the one who holds the family together, and that’s not an easy thing to do, especially in today’s day and age. My best and warmest wishes to…

One of the things you want to keep in mind when you’re writing, is clarity. I don’t mean grammatical clarity, that’s another issue, but what I mean is, visual and sensual clarity. And not sensual as in “horizontal bop” sensual, “sensual” as in appealing or being tangible by as many of your five senses (smell,…

Monday, I promised you I’d publish some of the better responses and comments I received about the e-mail I sent out that day, so here goes. First though, since I’ve had a number of new subscribers over the last few days, here’s the original e-mail I sent out on Monday: *** Why does life have…

I’ve received literally dozens of comments and ideas from yesterday’s e-mail, and tomorrow I’ll publish some of the better ones. Today, however, I want to tell you a story about one of the first books on selling I ever read. Back in 1994, I was reading an article in my local regional business review newspaper.…

Why does life have to be so difficult? Why do people feel they just can’t come out and say what they mean — especially when they’re trying to sell something? For instance, the other day my younger son Casey and I, were in Smoothie King getting our usual chocolate shakes. Up on the counter where…

A few quick announcements today, to set you off towards an exciting and powerful weekend. First, I’ve just posted another killer interview up on my website. You can check it out, right here: http://kingofcopy.com/media/interview/gillogly It’s over one hour long and here’s just some of the nuggets you’re going to find inside: • The biggest shift…

It’s not often I ask for help, but I’m a little stuck with a couple of different projects I’m working on, and although this may be somewhat embarrassing, I DO need your help. In order to do this, I’ve created a survey with a few questions for you to answer. Here’s the thing though. This…

Today’s the last day to get your hands on this month’s issue of the Seductive Selling offline newsletter. Here’s what you’re missing out on: • 9 pages of marketing examples, critiques and re-writes!• Why the third time really IS a charm! (This one isn’t what you’re thinking, either.)• The biggest mistake people make when they…

Making yourself believable is one of the big overall objectives you should have when you’re writing copy. And you’re not going to be believable unless your copy is believable first. In reality, all the believability you need is in your research. I remember, the first long-form sales letter I wrote for the late Gary Halbert.…

A man I know spent years and years going from one dead-end job to the other, bouncing around like a tennis ball inside an empty box until he finally was able to buckle down and get serious. In fact, at one point in time, he was so broke, he was living out of his van.…

After years of working with hundreds of different clients, and frankly, after putting a good bit of effort into this on my own behalf, it’s become crystal clear that one of the things we all have to do to move forward, is forgive. Now forgiveness is a strange thing. See, there are two kinds of…

I’ve been hearing a lot of buzz about something called “Twitter.” Twitter’s like an instant blog that lets you record stream-of-consciousness rapid-fire random thoughts. I haven’t figured out how to use it as a selling tool yet, but if you’d like to check it out and follow me on twitter, go se my Twitter page…

I received a number of enthusiastic comments on my blog, about my last tip — which had to do with some technical copywriting issues — so let me spend some more time on pure sales copy dogma. (Oh, and this afternoon I’m going to have a quick bit about social networking, so if you’re interested…

When you’re selling something — especially in print — you’d better be smooth and you’d better make sure you’re giving everything you’ve got. Because you don’t usually get a second chance to make a first impression, and when you’re selling in print, this rule has even less flexibility. A big problem for most people in…

What a week this was. Busy as all get-out, I’ll be looking forward to this weekend — I’m overdue for some down-time. If you took advantage of the sale I was running this week, thanks. We appreciate your business and I’m looking forward to hearing about your experience with the system. Now let’s move onward……