Mindblown: a blog about philosophy.

This is only for those LOs who HAVEN’T registered for this call yet. For those who have already signed up, you do NOT need to re-register. Tomorrow’s the big night! At this point in time we have 505 LO’s registered for this call. Some of the questions sent in are excellent, and the answers will…

This is only for those LOs who HAVEN’T registered for this call yet. You do NOT need to re-register. Unless you’ve either been in a coma for the last week, or unless you’re new to my list, then you already know about the HUGE free 3-hour teleseminar I’m putting on for Loan Officers and Mortgage…

Either I’ve been duped or something’s wrong here. Yesterday, as you know if you life here in the States, it was Father’s Day. In the morning I went to pick up my daughter who’d been at a sleep-over the night before. I was talking to the dad of the house, and he was terrified that…

This is only for those LOs who HAVEN’T registered for this call yet. You do NOT need to re-register if you’ve already done so. I’ve posted this message about the free 3-hour teleseminar I’m giving, for LO’s, a couple of times before, but let me tell you what’s going on now: While there isn’t any…

I was on the way down to the Key West, driving her white Ford Mustang, wondering where this adventure was going. The summer of 1993 had been a hot sweltering summer, exactly one year before Hurricane Andrew hit South Florida, and it also had been a year of transition for me. Just before we left,…

What makes optical illusions so interesting, isn’t that they cause people to make a mistake, it’s that they cause everyone to make the same mistake. And that’s what most marketing is like. You see someone else doing something, and so you think, “Let me try this. It must be working, since this fellow seems to…

This message is for all the loan officers and mortgage brokers on my list who HAVEN’T registered for this call yet. It is an exact copy of the message I send out on Monday, in case you didn’t see it the first time. I have some exciting news for you — and as an LO,…

America is a very forgiving nation. We’ve forgiven Martha Stewart, Marv Albert, and Michael Miliken for their past indiscretions, and I’m pretty confident that in time, Eliot Spitzer, Bill Clinton, and Paris Hilton will be forgiven as well. Here’s the good thing about our society, and I’ve specifically heard this from many people I know…

I’m going to be all over the place today, so see if you can follow along with me here. Last night we took the kids to see the new Adam Sandler movie, “You Do Not Want To Mess With The Zohan.” It was funny as hell, as long as you like modern slap-stick provocative guy…

This message is for all the loan officers and mortgage brokers on my list who HAVEN’T signed up for this call yet. Now let’s move on, because I have some exciting news for you — and as an LO, I KNOW you haven’t had any of that in a good long while. So here goes:…

An exchange of value, that’s all it is. An offer is simply an proposition to exchange (presumably) cash, for something in return, of equal or greater perceived value. The problem is, human nature is such that people will basically look for any reason to get out of doing something, even if it’s good for them.…

One of the most common questions I get when people run into me at meetings or on teleseminars, goes something like this: “Craig, if your life depended on it, and you were down to your last $10,000 dollars (or something like that), what’s the most likely thing you’d do to make a bundle of cash?”…

Lifeless. That’s the biggest problem with most of the written material out there. And when you take a look at sales materials, especially sales letters… “lifeless” doesn’t even begin to describe the state of affairs of what’s going on. Here’s a very easy way to breathe some life — and some personality — into your…

It’s Monday, and I don’t know how the weather is where you live, but here in Tampa, it is HOT! Hot as in, you break a sweat when you’re walking your dogs even first thing in the morning, kind of hot. So no heavy lifting today. We’ll talk about something that probably puts a smile…

In a minute, I’m going to show you a fun, “on-the-fly” interview I did, with one of the members of my Mastermind meeting, Dustin Mathews, but before we get to that, I wanted to let you know this is the last day to grab the May issue of Seductive Selling. This is actually the biggest…

Today my older son, Nick is graduating from high school, so it’s probably a good time to talk about success, right? O.K., so let’s get to it. The other day I was listening to an interesting interview and the speaker was talking about, essentially, how you can lead a horse to water but you really…

Today and tomorrow I’m meeting with my mastermind group down here in Tampa, so I’ll be out of pocket until Friday after this. (If you want information on my Mastermind Group, go to http://www.kingofcopy.com/mastermind) O.K., so here’s a question someone asked me a while ago. They said, how do you use “pride” in copywriting? When…

It wasn’t a particularly good marriage, but it probably wasn’t a particularly bad marriage, either, as far as marriages go. What was horrible, was the insular box around it, preventing and any kind of personal growth and development, at least for me, anyway. And that’s why I ended it. Growth needs a catalyst, and most…

Warren Buffett (also known as the “Oracle of Omaha,” and no relation to Jimmy Buffett) is one of the wealthiest people in the world. With a net worth soaring over $60 Billion dollars (and yes, that’s Billion, with a “B”), he’s also one of the world’s sharpest investors, and his market and economic wisdom is…

If you like to sell, and even better yet — if your lifestyle depends solely on your ability to sell, then you’ll love the new interview I’ve just posted to my site. Here’s the deal: A while ago, Blair Singer, best-selling author of “SalesDogs” and “The ABCs of How To Build a Business Team That…