Mindblown: a blog about philosophy.

Here’s what I promised you about an hour ago: A couple of weeks ago, I introduced you to the 25 year-old wonderkid in my Mastermind Group — Dustin Mathews – who’s created several fool-proof ways of raising cash. Apparently, the online seminars and teleseminars Dustin has been putting on were incredibly effective. See, in less…

First, in about an hour I have a special update for you so pay close attention. O.K., so here we are with our fourth selling strategy, giving you some alternative ways to sell individual items. If you remember, this initially started when I came across this description of a single malt scotch I recently bought:…

Here we are with selling strategy number three, about selling individual items. We’re still in the process of trying to figure out ways to avoid “saying too much,” because this description about a single malt whiskey I recently bought, was FAR too wordy: “This is a toffee gold dram from a refill butt and is…

We’re still in the process of trying to figure out ways to avoid “saying too much.” Clearly, this description about a single malt whiskey, was FAR too wordy: “This is a toffee gold dram from a refill butt and is very mature for its age. The nose delivers pencil shavings, ripe fruit, nutmeg, flowers and…

Yesterday we talked about “saying too much.” Clearly, this description about a single malt whiskey, was FAR too wordy: “This is a toffee gold dram from a refill butt and is very mature for its age. The nose delivers pencil shavings, ripe fruit, nutmeg, flowers and orange toffee. At full strength, the taste was extremely…

There’s always been somewhat of a debate over whether long copy sells better than short copy. I can tell you now, the only people debating about this are the folks who can’t write long copy, because the rest of us have already proven to ourselves that long copy is far more effective. But once you’re…

First, if you want to be on the early announcement list to get your hands on my published book, sign up for the list right here: http://www.kingofcopy.com/ssbook — you’ll also get periodic announcements regarding where I’m at in the process. The book is done and just waiting for me to go over the edits made,…

I’m sick and tired of the way things are going in this country. And so I finally decided, “Craig, you’re either part of the problem… or, you’re part of the solution.” But now I’m not just part of the solution — I AM the solution! Check out this late-breaking news video here on my blog:…

Yesterday we talked about some of the strategies amazon.com uses, to create hundreds and thousands of sales, and so the remainder of this week we’ll go through them. Today we’ll talk about their constant communication — OR… their perceived constant communication. Amazon.com’s communication with their customers comes in a few different ways. For starters, you…

As you know, I run a Mastermind Group that meets here in Tampa, three times a year. One of the members of this group, is a 25 year old “kid” who’s just a really neat person. In a lot of ways, he reminds me of my younger son, Casey. Dustin is the kind of person…

There is no doubt in my mind that Amazon is one of the sharpest marketing companies on the planet. Here’s why: they are constantly innovating and creating new ways of doing things that not only get you to buy things, but they also get you to buy more often. Let’s take a look at some…

Last night, my son and I watched a DVD I’d ordered a few weeks ago called “1968.” It was a documentary hosted by Tom Brokaw, about the tumultuous late 1960’s, which culminated in the Chicago riots, the Tet Offensive in Vietnam, and deaths of Martin Luther King and Bobby Kennedy in 1968. There were two…

Last week we talked about a headline split-test a friend of mine was running. Today I want to show you how you can adapt good headlines to almost any business by using some simple common-sense “tweaks.” For example, one of the three headlines tested was “52 Ways To Win, Where Everybody Else Loses.” Headlines like…

Today is the last day to get your hands on this month’s issue of Seductive Selling. Over the last 60 days, our subscriber base has grown rapidly, and we now have readers in 12 different countries. This month’s issue packs a wallop — here’s just a small sampling of what’s inside: * Churchill once said,…

I was going to go over the formulaic headline strategies we talked about the other day, but I thought this might actually be more valuable to you. Last night, me and Mike Miget – an excellent marketing strategist who’s run a very successful mtg business for the last 16 years — put on a fre.e…

This is the subject line of an e-mail I recently received. Since I put my heart and soul into writing my Seductive Selling Newsletter (which is my offline monthly business and marketing newsletter that is read in 12 countries), I was curious to read the rest of this message, which went like this: “Craig, your…

Yesterday we talked about a split-test that a friend of mine ran. Here are the three headlines he used: 52 Ways To Win, Where Everybody Else Loses 52 Little Things That Make A Big Difference In Your Life 52 Thoughts To Change Your Life I literally received dozens of comments and thoughts posted to my…

So a close friend of mine recently ran a split-test on some headlines and his results were quite interesting. He was kind enough to share them with me, and even kinder to allow me to share them with you. Here are the three headlines: 52 Ways To Win, Where Everybody Else Loses 52 Little Things…

First, I want to thank you, if you were one of the many people who responded to my blog post on Monday about Father’s day. (You can read it here on my blog below, in case you missed it.) I got lots of feedback on this post — 90% of it was encouraging, and 10%…

Tomorrow we’ll get back to our regular tips, and I also want to thank you if you’ve been sitting patiently through these announcements for the teleseminar for loan officers and mortgage brokers. At 4:30 Eastern time we’ll be shutting down the registration page to sign up and participate on tonight’s call. It’s been nothing shy…