Mindblown: a blog about philosophy.

Just a quick note to let you know I’ve updated the status of where I am with my books right here: http://www.kingofcopy.com/ssbook The two books are: * Seductive Selling, The NEW Rules Of Selling In Print: 27 Unconventional Ways To Make An Absolute KILLING In Business!” And… * The ABC’s Of Internet Marketing, How I…

Today is the last day to get your hands on this month’s Seductive Selling Newsletter. In addition to a very candid interview with Peter Thomson from the UK, an excellent marketer who sold his business for 4.2 million UK pounds (over $8.4 Million dollars) and retired at age 42, you’ll get: * An incredible example…

Most people have a stack of long-winded adjectives up their sleeve, and they use them liberally when they are crafting sales messages. For example, they describe a building as a “big, giant monolithic slab of concrete”… or they’ll call a field of poppies a “brightly-colored field of flowers.” They mistakenly assume that the like chocolate,…

Tomorrow is the last day to get your hands on this month’s Seductive Selling Newsletter. In addition to a very candid interview with Peter Thomson from the UK, an excellent marketer who sold his business for 4.2 million UK pounds (over $8.4 Million dollars) and retired at age 42, you’ll get: * An incredible example…

Yesterday’s e-mail bought a flood of positive comments into the office, thanks for that. Today I want to point out something you can easily to create curiosity and increase your pulling power. When you talk about something that somehow changed or can make you change from one situation to another… or something that uses contrasting…

The country’s a mess. We’re potentially in the middle of the most dangerous and devastating financial crisis we’ve ever seen before. Some of the largest and most venerable financial institutions on Wall Street have gone under, and many others have Stage 4 Cancer. Which means, in a case like this, it’s not a question of…

I don’t think I’ve spoken about this too much, but Lord knows I sure give loads of advice about it in my consulting practice, so let’s get on the stick. People often get stuck on naming their business right. The problem is, for some reason people have loads of personal vesting in the name of…

One of the things loads of people take advantage of when they subscribe to my offline newsletter, are the free sales copy critiques you get with your subscription. As you’d imagine, I get to see loads of copy for many different kinds of ads in many different industries. Sometimes people get really creative in the…

Next to your headline, the greatest determinant of your success is the offer you’re making. Just think about something you like buying — if the vendor’s offering you more of it, or if your perception of it is greater — aren’t you going to be that much more inclined to order? You want to make…

Although I spend a great deal of time talking about marketing, copywriting, and how your understanding human emotions allows you to sell to these emotions… much of what I do — at least from my perspective — is rooted in plain old common sense. Sadly, it’s been my observation that (surprise) most people lack common…

One of the big popular “things you’re supposed to do,” is to “niche” your business. Since there are so many misconceptions about this, I thought it would be helpful to clarify a number of these things, and perhaps dispel the myths about them. Nothing like a little clarity every now and then, so here goes:…

Ever wonder why some people always seem to get things done right the first time? Doesn’t it seem somewhat unfair? Well, here’s a story that gives you some insight about why this happens and how you can do the same thing and avoid loads of hassles and headaches. In a small town in England, for…

No, I’m not talking about oriental massage parlors today. Instead, today we’re going to wrap up our series on story-telling, which we started earlier this week. We’re going to finish with why your story must have a happy ending. The answer is simple: As Thoreau said, “Most men lead lives of quiet desperation, and die…

Today I’m going to tell you how to make your stories realistic and believable, continuing our theme over the past few days. The biggest way to become believable in print, is the same way you’re going to be believable in person: You have to be a REAL person. No one likes a phony. And there…

Let’s talk about telling stories and how you can make them most effective. Yesterday, I told you the cardinal rule of story-telling was to make sure your story is an emotionally compelling human-interest tale your prospects can relate to. The “why” of this, of course, is easy to understand, right? People make buying decisions based…

Last Thursday and Friday I had a group of loan officers down here to launch the ARMS Marketing System. For two days straight I went through some very intense exercises specific to their marketing, and frankly I was exhausted. I really needed the weekend to recuperate and recharge my batteries, and just to unwind from…

Unlike people, money and dogs don’t discriminate. They don’t care whether you’re black, white, or Asian… where you came from… what kind of an upbringing you had, or what your parents did for a living. Money doesn’t care what your skill-set is, how ambitious you are or whether you wear bad cologne, or even if…

In 1935, George Gribbin started with Young and Rubicam as a copywriter. In 1958 he was made President of the company, and then Chariman, a few years later. Obviously over the course of his career, Gribben wrote LOTS of copy, but he’s most well-known for his ads for Arrow Shirts, Borden’s Milk, and Traveler’s Insurance.…

Since today’s Labor Day here in America, let me give you some work-related trivia. A couple of years ago in the Journal Of Labor Research, Bethany Peters and Edward Stringham ran a curious study I thought you’d be interested in. Apparently, drinkers earn more money than non-drinkers. Their study revealed that people who drink in…

Tomorrow is the last day to get your hands on this month’s issue of Seductive Selling. Over the last 90 days, our subscriber base has dramatically increased, and we now have readers in 12 different countries. Here’s a comment I received yesterday, about this month’s issue: “Dear Craig, I recently received the August Issue of…