Mindblown: a blog about philosophy.

When it comes to developing a new idea or product, most people hit some sort of an invisible “wall” that stops them dead in their tracks, and washes defeat over even the strongest levels of enthusiasm before you can even get started. This happens simply because like love, you may be looking for inspiration in…

Just got back from Thanksgiving vacation away in the Big Apple. Watching the parade on television pales in comparison to seeing it live. The masses of spectators, the traffic, and the mammoth size of the floats, simply can’t be put into perspective on television. And the spirit of the crowd, as diverse as the colors…

Happy Thanksgiving from everyone here at kingofcopy.com Relax and enjoy yourself — you’ve earned it. All the best, always Craig Garber Comments? Leave them here on my blog — let me know what you’re thinking:

***Only 6 days left to save $1,000 with the early-bird registration for my January Emotional Copywriting Seminar & Ad Writing Workshop, at http://www.kingofcopy.com/adwriting*** I’m off to the Big Apple to enjoy out the Thanksgiving Day parade and to take a much-needed vacation with my family. This is just a quick note to wish you and…

***Only 7 days left to save $1,000 with the early-bird registration for my January Emotional Copywriting Seminar & Ad Writing Workshop, at http://www.kingofcopy.com/adwriting*** There are only three components of your business, regardless of what you do for a living. They are selling… making products (or developing your goods and services)… and generating leads. These are…

Ron Pippin, from Ogden, Utah, is a man with a mission. He’s so determined to make it to my Emotional Copywriting Seminar and Ad Writing Workshop, he’s doing something quite radical. Here, listen for yourself: “Craig, after several conversations, it became clear that my wife was not all that excited about spending. So I agreed…

If you’ve been sitting on the edge of the fence about whether or not to attend my Ad Writing Workshop, or when to register, then let this push you over the edge. There is still one final slot still left open for “dinner with me at Shula’s Steakhouse.” Not to mention, the early bird discount…

Did you know most lottery winners have absolutely none of the money left over, 5 years after they hit the jackpot? Know why this is? There are two reasons, actually. For starters, the overall demographic of people who play this game aren’t exactly the most financially responsible people in the world. By nature, they’re banking…

I’m writing this on the run. I have a client coming down to (now freezing cold) Tampa for a day of consulting, so I’ll be brief. Some announcements first, and then a heartwarming story. One, if you happen to know how I can get a hold of Michael Agovino, author of “The Bookmaker” (a really…

Nobody reads ads. People read what interests them, and sometimes it’s an ad. That’s why emotionally compelling copywriting, is “the Swiss Army knife” of selling. It is the single most important and most reliable skill you can count on, that generates the most amount of money for you, in the shortest amount of time. Take…

“Anne,” I asked my wife, as she bundled up her coat and scarf, preparing to go out into the cold, blustery New York City streets. “Whatever happened to that guy I used to work with — Robert White? You used to be friendly with his wife, remember?” “Craig, Bob White… is dead…” A shocking admission…

Several people have written in asking about my Emotional Copywriting Seminar And Ad Writing Workshop, which is being held down here in sunny Tampa in January. One fellow said, “Isn’t this just another copywriting workshop?” And the answer is, of course not. For starters, everyone who attends this small and intimate event, is walking out…

It’s funny how life works. Sometimes random and accidental events happen that cause dramatic changes in what would otherwise be a completely different outcome. Lines bisect when they are least likely to, and sometimes wonderful things come from them. Two stories, one famous, and one completely insignificant to anyone but me. One. The year was…

If you have wanted to attend my Emotional Copywriting And Ad Writing Workshop but couldn’t swing it, price-wise, then you’re in luck. Over the weekend, I changed the deal, and it is now much more affordable for everyone. I now DO fully expect to sell out each one of the remaining 22 seats. Check it…

Perhaps I should call this one, “Confessions of a lonely copywriter.” Here goes: The older people get, the more unlikely they are to get married. That’s because the more time they spend alone, the more time they’re used to being alone. Human nature is funny like that. Your habits dictate and permeate every aspect of…

Earlier this week we talked about headlines and some reliable formulas you can use to create them, if you’re in a bind. The second most important part of your ad, however, is your offer. Nothing beats an irresistible offer, and one of the most irresistible offers ever made is the BOGO. BOGO, of course, means…

Is it expensive? I don’t know. That really depends on you, I guess. It depends on whether you’re an information gatherer, or an information user. Here are just a few of the insights you’re getting at my Ad Writing Workshop: * You’ll get a detailed explanation, and multiple actual live examples of the 17 components…

Important lesson on positioning — it came up earlier this week in a meeting with one of my Mastermind Group members (for more info on this group head on over to http://www.kingofcopy.com/mastermind) When you have a “consulting meeting” with someone, and then you go and send them some kind of a “proposal” or a “bid…

Dead. Like it or not, that’s what you are, if you own a business and you can’t sell in print. Like it… or not… For the last three years, time and again, people have asked me to reveal the secret to my prolific copywriting success. And now at last, I am doing this in a…

Your headline is by far, the most important part of your ad, website, or sales letter. It’s important because you want to immediately attract the right people to buy whatever it is you’re selling… and it’s also important because you want to alienate the wrong people as well. And reality is, you’ve got about a…