Mindblown: a blog about philosophy.

Here’s what’s remarkable about Brandon Fredrickson, from small town Jewel, Iowa. He made over $2 million in 3 year’s time, and that was a few years back. Today, at the ripe old age of 32, he’s in the process of cranking up his machine once more (he’s in a niche financial service), and I recently…

If you’re a baby boomer, then no doubt the words “Avon Calling” are bound to knock some dust and cobwebs off your mental shelves. Here’s why, and how it all got started… In the late 1800’s, David McConnell was selling books door-to-door. As a way of persuading people to buy, he started giving out small…

This is your last chance to register for today’s teleseminar I’m hosting at 12 noon Eastern time, for anyone interested in getting more information about, or who wants to join my Mastermind Group. The next meeting is on February 12th and 13th here in Tampa, and you can get on the call and ask questions…

At Last! Discover Everything You MUST Know About My Mastermind Group: Simplify Your Business… Re-Vamp Your Positioning And Your USP…Boost Your Income… And Dramatically Change Your Life! Tomorrow, at 12 noon Eastern time, I’ll be hosting a live Q & A teleseminar and spilling the beans about my Mastermind Group. Members of this group routinely…

The more you can increase the value of what you’re selling, the greater your value proposition becomes, and the more you’re going to sell. There’s one very easy way of doing this, but most people don’t take the time to do it, I think… because they get a little confused or scared about how to…

A couple of cute stories. Last week, after my Ad Writing Workshop, I hung around the hotel for a while to decompress and watch the NFL playoffs. My daughter was with me and she was hungry, so we went to order up some food for her. Now the food service at the hotel, comes from…

Earlier today, I gave out a link to an advertorial I wrote last month. It is turning out to be the single most popular post I’ve ever made, and literally hundreds of people have downloaded the Obama marketing advertorial in the last few hours since I posted it. What I’d like you to do, is…

I recently wrote an advertorial to promote the Ad Writing Workshop I held last week. The advertorial was mailed out to my offline Seductive Selling Newsletter Subscribers only. A few people at my workshop told me they felt this particular piece I wrote was my “legacy.” That it represented my defining moment, to date. Something…

No one wants to do business with some nameless, faceless corporation. Everyone wants to feel “some” kind of a connection to whoever they’re working with, even if it’s a perceived connection and not a real one. Right? Bottom line is people want to do business with real people. But almost as important, did you know…

While positioning yourself as the ‘cheapest’ guy in town isn’t ever a good idea — either as a USP or in practice — positioning yourself as the most expensive one, often makes a ton of sense. And here’s why: the old adage of “you get what you pay for,” really is true. Not just in…

First, I gotta tell you. Tomorrow morning is the start of my 3-day Ad Writing Workshop, and I am freakin’ excited about it! I’ve got a great group of people coming down here to Tampa, and they have no idea what’s in store for them. Each one of them will be armed for bear by…

Just got this note in from Ashley Bartsch, a very sharp residential loan officer from Cumming, Georgia. (I kid you not, that’s the name of the town.): “Mailed 2000 pieces last Wed. and I have over 50 responses already! This stuff really works.” Ashley is, no doubt, in a highly competitive marketplace. And yet, mailing…

It’s quite simple actually. This past weekend I reworked on sales letter for a product I’m getting ready to launch. You can see the letter here: http://www.kingofcopy.com/abcre But this isn’t about that sales letter. It’s about your ability to CRANK out effective sales letters and information like this, on a regular, and very prolific basis.…

Last week I sent out a tip about how to choose the right customers. You can see that article over here: http://blog.kingofcopy.com/2009/01/what-its-like-up-there-in-sales-heaven.html This week I’m going to cover a few more traits you’re going to find in your best buyers. These are called “selects” if you are buying names from mailing lists, and selects typically…

Here’s a taste. Strategy # 18: A simple copywriting secret that literally no one uses, which makes your goods and services, effortless. Hey, in today’s day and age, no one wants to work, so if you’re not using this, you’re clogging your sales funnel instead of whooshing people through it. Strategy # 30: This often…

Last week I posted an article called “Top 10 Industries Seeking A Bailout In 2009,” which you can find here on my blog if you didn’t get to read it. One of the items, number 8, was this: 8. Porn Stars. Apparently, people are so depressed over their financial crisis… oops, wait a minute. Let’s…

I mentioned at the closing of year-end that I was setting up a number of new features, and today I’m going to start rolling some of them out. Over the next few weeks there will be more, including a completely new blog design. O.K., here goes: For starters, my sign up process is completely new.…

Which one of these 559 money-making copywriting and direct-marketing strategies… 528 pages of eye-opening proven secrets… 5 DVD’s filled with sales copy critiques… and 5 Audio CD’s filled with profit-producing easy to use cash-producing tips… listed in these 43 items below… can YOU afford to miss? Check it out at http://www.kingofcopy.com/adwriting/webinar There are more benefits…

Ever go to sales heaven in a dream? You know the place — everyone you speak to, or everyone on your e-mail list buys from you… they all buy the first time they meet you… all the orders stick, and they all move up your sales funnel, almost instantly. Nice place to be, isn’t it?…

I finally finished putting all the content together for my Sales Letter & Ad Writing Workshop. You can check it out here on this page, right underneath the video. http://www.kingofcopy.com/adwriting/webinar Attending this workshop is literally the most important thing you will do for yourself, not just in 2009, but in your entire business lifetime. That’s…