Mindblown: a blog about philosophy.

So, twenty years and counting. They say there the most frustrating thing about sales, is dealing with all the rejection. After all, no one — and I mean no one — gets “Yes” from everyone they try and sell to. The truth is, the sales process is like the “falling in love” process. Usually, you…

First, a quick reminder about the fre.e webinar I’m hosting this Thursday at 12 noon, Eastern time, which you can register for here: (just get on my e-mail list and you’ll be notified tomorrow.) It’s called, “What Makes People Tick: How to make a small fortune by pushing your prospects emotional buy-buttons!”, and one of…

In fact, tonight at midnight is the last day to take the free 30-day trial and get your hands on this month’s issue of Seductive Selling! Frank Wong from Dublin, CA took the test-drive last month, and faxed this in: “Craig, I have to say your newsletter is awesome, very useful tips and very insightful.…

Before I forget, next Thursday at 12 noon Eastern time, I’m hosting a free webinar, called “What Makes People Tick: How to make a small fortune by pushing your prospects emotional buy-buttons!” This webinar will run 90 minutes and we’ll be covering the right way… and the wrong way… to use emotions. And, how to…

Yesterday we were talking about how hard it is to get started writing sales copy. About how important it is to bring on all the energy and enthusiasm you can to your opening, and yet… how unnatural this is because there’s no time for you to “warm up” or get into your message. Here are…

If you like music, think about some of the most powerful music you’ve ever heard, and then ask yourself why it’s so powerful. Chances are good it has to do with a certain level of energy or enthusiasm it infuses you with. Certain emotional hot-buttons it pushes, deep inside of you. You need to keep…

I get several ad critiques sent in to the office here, each week. Many are good, but most need lots of help (which is why they were sent in here, by the way). Often times, the seller simply doesn’t know or understand what his buyer wants. What your buyer wants is far more important than…

If you were one of the people who responded to my question last week about whether or not I should include cursing in my upcoming book, thanks for your input. It was interesting, because regardless of which side of the coin people were on, most of the feedback was very passionate. I also appreciate that…

I need your help with something. It has to do with my soon to be released book, “How To Make Maximum Money With Minimum Customers!” Here’s what’s going on. My book is actually done and through the second edit right now. It’s 360 pags long and it’s sitting right across from me on the table…

A long time ago, a very sharp marketer I know told me he loved working with clients right up until the time they paid him. (He got paid ahead of time, like I do.) He said, “From that point on, it’s all downhill.” At the time I didn’t quite understand what he was talking about…

We’ve been talking about opening lines a lot, lately… and today I’m going to give you a virtual brain-dead way of opening up a sales letter or almost any kind of communication. Heck, you can open up a love letter to your wife this way, and it would get her attention, and you can definitely…

That’s the official name of “fear of Friday the 13th,” the same way arachnophobia means “fear of spiders.” There are a number of different theories behind the history of how people became so superstitious about Friday the 13th. For many people in ancient times, the number 13 was deemed to be unlucky. And as far…

First, a quick note to let you know that next week I’ll start answering some of the many “Ask Me, Baby” questions I’ve received. What’s held things up a bit is that my old hard drive died and it’s just taken me a while to get everything sorted out on my new one. But you…

I was talking to an old friend yesterday, getting reacquainted after a number of years. Trying to explain what I do, she figured I must be good at sales. So she said to me, “Can you sell a pencil?” That’s a pretty mundane and fairly difficult thing to sell, isn’t it? I’ve actually heard this…

If you’ve been in direct-response marketing for any length of time, then no doubt you are aware of the power of story-telling. Telling your prospect a story is an incredibly effective way of lulling them into a trance, so that they don’t realize you’re trying to sell them something. It’s also a nice way for…

Let’s face it, selling is difficult. But selling in print is incredibly difficult, since you’re stripped of all your non-verbal communication. Your prospect’s ability to get a “gut feel” about whether or not they should trust and believe you… isn’t as available as you’d like. However, there are certain triggers or appeals you want to…

People struggle with writing the way they speak, which is an essential element of crafting compelling copywriting. Sometimes though, the problem isn’t that you can’t write like you speak, it’s just that you can’t imagine speaking the way you need to write. Make sense? What I mean is, some folks just don’t have a way…

I’ve posted the replay of the webinar I did yesterday, called “The 5 Biggest Mistakes Real Estate Investors Make, That Are Costing You A Small Fortune!” On this webinar, I revealed: * How to seduce your prospects instead of “selling” your prospects! * Why conventional wisdom is dead-wrong when it comes to advertising, and how…

It’s the beginning of the week so let’s talk about something that has to do with beginnings. In the beginning of your career, you’re willing to take loads of risks, simply because frankly, you have a lot less to lose. After all, what’s your downside? You start all over again? That’s no big deal when…

In fact, tonight at midnight is the last day to take the free 30-day trial and get your hands on this month’s issue of Seductive Selling. Here’s everything you’re missing if you ignore this. Oh, before this, listen to what Charlotte Fleming from Forfar in Scotland, had to say about last month’s issue. A question…