Mindblown: a blog about philosophy.

Often times we have a cancer growing inside our own business, we don’t even know about. Sometimes, this takes the form of a disgruntled or ignorant employee who feels stuck and resentful in their position. Instead of adding to the wealth, they want to take away from it, simply because “you’re rich already,” and they’re…

If you didn’t get a chance to check out this video I showed you on Tuesday, make sure you watch it now: http://www.kingofcopy.com/dc Enjoy! Craig Garber You’ll find loads of lessons in it: http://www.kingofcopy.com/dc

We started talking about humor last week and I wanted to show you how to use humor, so you won’t alienate your prospects and you’ll instead, bond with them. Let’s go over a couple of different ways: First, if you’re going to use humor, the best way to use it is to poke fun at…

A couple of interesting facts today. Do you know what a Johnson Box is? A Johnson Box is a box used to highlight some part of the ad or ad copy. So for instance, you’ll often see a guarantee or a testimonial in an ad, inside of a box with a solid border around it.…

Less than 9 hours left to get your hands on this month’s Seductive Selling Newsletter — free, right here: http://www.kingofcopy.com/ssnl Here’s what you’re missing out on: * A candid video interview with a man who worked with Eugene Schwartz, (author of Breakthrough Advertising) for 10 years! * Literally THE best way to use scarcity in…

For about 6 months or so, I’ve had a guy in my Mastermind Group named D.C. Fawcett. He’s a young guy, maybe 30 or so, and when he first came on board, he was just in the process of starting his own publishing company. The nice thing about this guy is that he doesn’t pretend…

Tomorrow’s the last day to get your hands on this month’s Seductive Selling Newsletter — free, right here: http://www.kingofcopy.com/ssnl Here’s what you’re missing out on: * A candid video interview with a man who worked with Eugene Schwartz, (author of Breakthrough Advertising) for 10 years! * Literally THE best way to use scarcity in a…

Last week we talked about “entertaining” your list and I explained how most people try and entertain their prospects in their sales letters is totally wrong. Here’s what I said… You don’t entertain them by being funny. And there are two reasons for this: One, what you think is funny may be irrelevant or even…

No Ask Me, Baby video this week, I’m off in a rush to get to the System seminar in Chicago. If you’re going to be there, look for me and say hello. Otherwise, make sure you keep sending in your questions for the Ask Me, Baby video Q & A sessions, right here: http://www.kingofcopy.com/askmebaby Have…

Today I want to go over the third step in the 3-step formula to constructing your sales conversation with your prospect. The first two steps, which we covered already are: educate… and inform… and today the final step we’ll talk about is “entertain.” First of all, why do you want to entertain your prospect? After…

Yesterday we talked about the first step in the 3-step formula to constructing your sales conversation with your prospect. That step was to “educate,” and today we’re going to talk about the second step, which is to “inform.” Remember, putting your pitch together using each of these steps leads you to a sale — in…

Over the next few days I’m going to give you the 3-step formula to carrying on a conversation with your prospects, that leads you to a sale. And the nice thing about this formula is that it’s not confined to copywriting and to print. If you sell in person or even over the phone, and…

The newest “Ask Me, Baby” videos have been posted. Today you’ll get to take an actual look at my book, “How To Make Maximum Money With Minimum Customers!” in pre-production, along with all the edits I’ve actually made on it. And… you’ll also get some interesting comments and ideas about how to leverage your sales…

I have never ever done this before. Today I am publishing an article that was in my offline Seductive Selling Newsletter, about a year ago. It’s in honor of my younger son, Casey. Today’s his 17th birthday and he’s a great kid with an incredible work ethic and sense of commitment. This article comes from…

Order forms are near and dear to my heart. Why? Because that’s where your prospect becomes a buyer. It’s the final ‘handshake’ of the deal, if you will. But there are a number of things you need to bear in mind when you’re designing your order form, to keep the ball moving. See, if you’re…

First, before I forget, I’m back at my book, going through what I hope to be the final edit. If you want to sign up to be on the early release of “How To Make Maximum Money With Minimum Customers!” and get three free chapters, simply go to http://www.kingofcopy.com/max Over the last few weeks I’ve…

I’ll be back tomorrow with more tips, but I just finished re-working the 18 free bonuses you get when you test-drive Seductive Selling free for 30 days, and I’ve created a video that shows you them, in detail. On this same web page, I also created a video of the $15,000 Guarantee you get as…

Alrighty… This week’s “Ask Me, Baby” video is now ready for you. Check out the three questions I answer today, at http://www.kingofcopy.com/videos Now go sell something, Craig Garber P.S.: Also, watch the BRAND NEW video where I go over the 18 new bonuses you get when you test-drive Seductive Selling! Watch it at http://www.kingofcopy.com/ssnl ***If…

Here’s a little piece I wrote for my daughter a few years ago. It’s her birthday today, and I hope you enjoy this as much as I enjoyed writing it. Let me know what you think: I love putting my daughter to bed. It’s one of the few times I get to disconnect and simply…

In everyone’s life, there’s a story going on behind the scenes. For instance, one of the things I enjoy about facebook is the opportunity to get the behind the scenes stories about what was really going on with some of my childhood friends. Now that we’re all adults and we’ve all been through therapy, broken…