Craig Garber

Mindblown: a blog about philosophy.

  • Fastest way to turn a prospect "on:" Positioning yourself at the top

    I recently had to create a membership program for another business I have, and we’re getting ready to launch it shortly. And of course, like everything else you do in business, one of the most critical things you want to do is create top-shelf positioning. First of all, when you position yourself right, you never…

  • New Video: Handling testimonials, individual niche marketplace issues, and continuity… now posted

    First, apparently there have been some facebook problems with my link, but it’s been fixed, so if you want to friend me on facebook, you can go to http://www.kingofcopy.com/facebook and you’ll be good to go. As far as today goes, this week’s Ask Me Baby video is now posted at http://www.kingofcopy.com/videos Today we cover some…

  • Q & A: Where did you get your training?

    Two quick announcements and then we’ll get to the meat of today’s information. First, things are heating up with respect to my book “How To Make Maximum Money With Minimum Customers” as we’re coming down closer to the release date. To read the latest, head on over to http://www.kingofcopy.com/max Second, we received a fairly meaningful…

  • Buyer's remorse stick letter enclosed

    Yesterday we talked about the three situations where you will encounter buyer’s remorse, and the three kinds of buyers involved. For the most part, you can only remediate (that’s a big word, isn’t it?) one of these buyers using some kind of a stick strategy. These are the buyers who are in Customer Limbo, for…

  • Meet the hiccup of selling: buyer's remorse

    Most of the people who buy from you will go away and never return again, and then a smaller percentage will love you and what you’ve sold them and return many many times over. There is an even smaller percentage of your buyers, however, who will experience some kind of regret or what’s commonly called…

  • A whirlwind of activity is going on right now, and you don't even know it:

    On any given day there are literally millions of things going on out there in the world we are completely clueless about. Families being destroyed by senseless acts of violence… couples falling in love… and small children learning how to ride two-wheelers without training wheels. It’s these unseen and seemingly meaningless experiences that make us…

  • What I did in Rome (new photos):

    Just getting sorted out here with a pile of stuff on my desk and some immediate deadlines to meet… In the meanwhile, here are some more cool pictures from my vacation out west: I’ll be playing catchup this week — hopefully I’ll get a proper post out by Friday, but in case I don’t, have…

  • This is your FINAL CHANCE

    Tomorrow is your FINAL CHANCE to get your hands on this month’s issue of Seductive Selling — and now it’s FREE! Here’s what’s inside: * Five pages of live marketing examples! * $25,557 in blown advertising and how to make sure this doesn’t happen to you! * One of the worst ads I’ve ever seen,…

  • More lessons (and photos) from the heartland of America

    One of the most important lessons I’ve been reminded of while here on vacation, is the importance of relaxing and doing absolutely nothing. I can’t tell you the last time I’ve done this for so many days in a row.  My batteries are so recharged that when I get back to the office next week…

  • Monthly Special Closes in 14 Hours: Slash $50 savings – last call

    Just a quick note to let you know this month’s special savings closes in less than 14 hours. It’s your last chance to get your hands on the 40-page sales letter I wrote that turned out to be the most important sales letter I’ve ever written as well. It launched my career and was one…

  • Newest Video: Common Lead-Generation Marketing Mistakes Everyone Makes

    Okey Dokey, here you go… This is going to be the last Ask Me Baby video for a couple of weeks because I will be away on a well-deserved vacation. So I’ve made sure to stuff in a bunch of good stuff in this one. Check it out at http://www.kingofcopy.com/videosThis week we’re going to discover…

  • Important Note For Offline Newsletter Subscribers

    Quick note – my Mastermind Group is here in town today and tomorrow, so I don’t have much time. However, I want you to know in the June issue of Seductive Selling (this month’s issue), I created what is probably one of the most clever marketing campaigns you will ever see, designed to sell a…

  • The current events "myth" and why everyone gets it all wrong

    Many people hear things like “if you want to get your prospect’s attention, then talk about the things they are talking about right now.” This goes way back to Robert Collier’s comments on “entering the conversation your prospect is currently having inside their heads.” The problem is, most people do this all wrong. So for…

  • 30 minutes in hell… a lifetime in heaven.

    Being an entrepreneur isn’t easy. You’re responsible for everything including selling… marketing… computers… employees… product development… and paying taxes, just to name a few. And while most people think the key to getting everything done is managing time, this is a myth. In fact, nothing can be further from the truth. See, you can’t manage…

  • Why by the cow when you can get the milk for free?

    The other day we were talking about a critical mistake people make when generating leads: not selling enough, because you simply presume everyone’s going to want your stuff since it’s free. If you missed that one and you want to see it, just check out the entry from yesterday. Anyway, another HUGE mistake that’s made…

  • The biggest "free giveaway" mistake

    A big mistake people often make when they’re trying to generate leads by giving stuff away, is not selling hard enough, or not selling at all. And here’s why: People foolishly think if you’re giving something away for free, then everyone should automatically want it, because it’s free. Wrong-o, daddy-o. This is flawed logic. First…

  • Leave it or take it

    Before I get started, if you were one of the people who sent in information about a mac-compatible camcorder yesterday, thanks. I appreciate your input and will be buying a Canon camcorder this week. Now on with today’s show. One of the best things you can do is offer your buyers a choice of options.…

  • Read this only if you use a Mac

    I’m looking for a camcorder recommendation and wondering if you can help me. I want something that has the following characteristics: * The camera’s media format interfaces well with, and can easily be edited using iMovie ’09 * I’ll need to use an external mic so the camcorder has to have an input for this.…

  • Deadline extended to tonight:

    Most of my members and customers and clients are entrepreneurs, and they tend to “take off” on weekends. Meaning, they might be working, but they tend to devote their time and emotional space to family and personal stuff on weekends. As a result, I’ve had a few people e-mail the office letting me know they…

  • Order Confirmation: your last order is finally ready

    The 18 Free Bonus Gifts valued at $3,632, which I’ve been talking about in my video, is ready and has already been paid in full for you. Just enter your mailing address and pay the small postage at http://www.kingofcopy.com/ssnl (where you can also re-watch the video) and you’ll get: * A very ordinary solution to…

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