Mindblown: a blog about philosophy.
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why do you think like an old person?
A couple of experiences happened to me over the last day or so, that caused me to think out loud, “How can this be?” What’s funny is, I remember as a kid hearing older people making comments like “How can this be?” and this was an immediate red flag to me that said, “Wow, this…
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Free Teleseminar: Most Common & Costly Lead Generation Mistakes
There are a few things I can truly lay claim to: One, making a lot of money with little resources. Two, marrying a woman much better looking than I deserve. And three, developing cutting-edge marketing strategies that consistently generate very high response rates and very qualified leads. In fact, generating leads is something people specifically…
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How to become successful: Apples to apples… grapes to raisins…
Most people get frustrated and quit because they are measuring their success up against an unreasonable standard. What happens is, they hear things on television or they read news online, like this, which was in the New York Times, this morning: “The Vikings sold more than 3,200 season tickets in the first 24 hours after…
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How to use "fear" as an emotional buy-button: Could this happen to your son?
“The rain was coming down like no one’s business. You could hardly see three feet in front of your car window, in spite of the wipers sloshing water back and forth, on high speed. We were just turning the corner about a quarter-mile from home when it happened. I never saw it coming and yet,…
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Space ad copywriting: when to get creative and… when not to
Selling in print isn’t easy, so people usually spend lots of time trying to be clever. They want to make sure their ad is different… make sure it stands out… and make sure people are lulled into the copy as if they were in a trance. But many times, you don’t need to be so…
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New direct-marketing video posted: how to use direct mail and… emotional copywriting
Today’s ask me baby includes some critical information including: * Which emotional triggers do you push when you own a service business! * The right way… and the wrong way to use “fear” in your sales copy! * How to use direct mail to sell a boring and “high sales alert” product! * How to…
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Copywriting tips: How to "close" your customers in print… part 1 (R-Rated)
If you make your living by selling, this may be the most important piece of information you read this year. Yesterday I mentioned how if you’re selling results, solutions, and end benefits — instead of “all the things you do” — your customers will hear you loud and clear and they’ll want what you’re offering.…
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Another common marketing mistake that prevents you from selling anything
One of the toughest things about sales, and heck, one of the toughest things in life in general, is we often forget others don’t necessarily share our passion about things. So for instance, if you’re really passionate about Ultimate Fighting, for example… if you live and breathe this stuff to the point where you’re following…
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Second Notice: An Open Letter To Every Residential Realtor In America Who Wants To Make 6% Full Commissions
Yes, this is for real, and what’s also for real is that I will only put this notice out one more time before I close up the gates on this. Here’s the deal: if you are a residential realtor who wants to start closing on much more deals and the thought of making 6% full…
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How to increase your prices during the recession
Having three kids and living just an hour and fifteen minutes southwest of Disneyworld, rest assured I’ve made many pilgrimages to see the house that mouse built. In fact, I’ve been to at least one theme park a year since 1989 when I moved to Florida. And I don’t think there’s ever been a time…
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An Open Letter To Every Residential Realtor In America Who Wants To Make 6% Full Commissions Once Again
This is not a joke. In fact, if you are a residential realtor who wants to start closing on much more deals and the thought of making 6% full commissions (just like the good old days) makes your greed glands salivate, then this is the most exciting and important message you will ever read! And…
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How to speak to your prospects, and maybe even more important… how not to
This past weekend I was reading through a classified ad in a magazine. The headline read “Knight XV,” and the sales copy said, “The Knight SV is the world’s most secured and luxurious, fully armoured, handcrafted SUV. It is a one-of-a-kind V10 6.8 litre, Bio-fuel powered SUV which offers an ownership experience unlike any other…
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Three simple customer involvement devices that work
I have three kids — 19, 17, and 9 years old. And for the most part they’re “good” kids, which means the amount of dysfunctional behavior that goes on in my house, isn’t any different from what’s going on anywhere else. I’ve always tried to be a responsible parent, and so of course, one of…
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A copywriting secret that makes your offers FAR more compelling
So last week I’m up in New York City making some videos for my book launch. One morning, we’re headed over to the New York Sports Club on 36th and Madison, to go workout, and I see a sign on the window of a libra The sign is promoting a workshop and it says “Get…
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How to find prospects, and mybe even more important — how not to:
I’m walking around New York City yesterday afternoon with more sights to see than I could ever possibly take in, in one day alone. See, we’re up here making some videos for the launch of my book and a having some laughs while we’re at it, and gosh, this place is packed with people! So…
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Exciting new videos being made right now as we're speaking: BACK to where it all began!
I’m headed up north today — back where things all began. This morning my son and I left Tampa on a very early flight and we’re headed up to New York City. I’m going to be making a bunch of videos for the launch of my book. How To Make Maximum Money With Minimum Customers,…
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For Type A's only: time management secrets… and why you can't relax
I’m a good guy. Really, I am. I hold the door open for strangers… I give up my seat to pregnant women and old people whenever I’m at the doctor’s office… and I even wipe off the seat when I urinate in public rest rooms on the odd occasion when I tinkle on it. And…
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Positioning: 3 ways to create leader of the pack positioning
The other day we talked about the importance of positioning when you’re approaching prospects. I think we concluded with something like, “…. and when you’re the big cheese, you make the people working with you feel special. They feel lucky and excited about their relationship with you because you’re NOT just anyone. You’re the top…
Got any book recommendations?