Mindblown: a blog about philosophy.

(Read straight through to find out how to legitimately slash 60 – 70% off your advertising costs.  I am saving thousands right now.) Although you can now try it for free — this month’s issue of Seductive Selling is almost gone.  You have three days left to get your hands on it, and discover what…

I had to give my son a lift into town this morning, and while we were driving down the road, we saw a billboard selling health plans. The billboard said, “Av Med – Voted #1 Area Health Care Plan Since 2005” “So what?” I said to myself.  And rest assured, that’s what EVERYONE is thinking,…

ok, I’m going to sit down and play my guitar for a couple of hours and then we’ll start tonight’s free workshop on lead generation. creating all the content for this call is intense, so I need to burn off and release some of this energy.  and since my back is all out of whack…

It was my anniversary yesterday, so I figure talking about “connecting” makes sense. Let’s take a look at three ways to connect with your buyers using direct response copywriting. 1.  Be specific We’ve talked a lot about this, so let’s look at an example of what I mean. Pencil, non-specific:  Yellow pencil, No. 2 lead,…

Two unique events are taking place. For starters, today’s 17 years I’ve been dating my wife.  Which is probably like a hundred and something years for her, if I’m honest. So I just want to wish her a Happy Anniversary, and I also want to congratulate her for putting up with me for so long. …

There are a few things I can truly lay claim to: One, writing one of the best direct-marketing strategy books published in the last 75 years. Two, marrying a woman much better looking than I deserve. And three, developing cutting-edge lead generation strategies that consistently generate VERY high response rates and VERY qualified leads. In…

In today’s day and age, whether you’re selling something or trying to generate leads, one of the biggest marketing hurdles to overcome, is skepticism. No matter who you are or who you’re selling to, everyone’s skeptical.  Adults doubt that you’re going to make their teeth whiter… mom’s doubt those vitamins really will make their children…

Here’s a nice and simple copywriting tip you can use, right away. Most people find opening up a sales letter as awkward as a lonely single guy finds starting a conversation with a hot blonde. So today I’m going to give you an absolutely brain-dead way of opening up a sales letter.  This one’s so…

I just received this month’s issue of Seductive Selling, back from our fulfillment center, and I wanted to give you a sneak preview of what you’re missing. To mark the New Year, this month’s edition is called: “Welcome To… 2003?” and the rest of the issue is a real doozy.  Inside you’ll uncover: *  TEN…

Today, let’s talk about the appeals you create in your direct response copywriting. Because appealing to what someone wants the most, is one of the easiest and most powerful ways of not simply “getting” their attention… but commanding their attention. And just the same way the shortest distance between two points is a straight line,…

I had a few consulting calls this week and the topic of positioning came up on more than one occasion. In business, “positioning” is everything.  It creates your differential (why someone should work with YOU over your competition), it gives you a reason why you exist, and it also, when used effectively… creates scarcity, solidifies…

When it comes to business lead generation, most people lose far more customers than they’re ever aware of. Here, listen to this story and you’ll see exactly why: I remember watching the movie “Brian’s Song,” when it first came out back in the early 1970’s. The movie shared the great friendship between two Chicago Bears…

When it comes to selling, what you say is going to be far more compelling than anything else. But in some situations, the old adage of “a picture’s worth a thousand words” is still applicable.  So let’s take a look at a few different ways you can take advantage of this by psing pictures to…

You have until midnight tonight to get the December 2009 issue of Seductive Selling.  This is one of the LARGEST and most informative issues of the year. Here’s what you’ll be missing if you don’t take your free test-drive of this offline newsletter, now read in 14 countries world-wide: *  Lead acquisition costs and how…

I’m off to go and see my younger son wrestle in a tournament early this afternoon, and today’s the first day the weather’s been warm around here in about two weeks, so life’s looking good as well sail into the weekend… Let me show you an easy way to get your reader’s attention.  It’s not…

I didn’t promote my offline newsletter last month because no one wants to be bothered with anything in December. However, it happens to be one of the LARGEST and most informative issues of the year. I’m going to allow you to get your hands on it — for Free — until this Friday, ONLY.  Here’s…

Here’s a useful copywriting tip about writing headlines that anyone in any business can use. You know, everyone wants to feel special — at least, sometimes.  Right? And making your customers feel special is one of the best things you can do.  But this isn’t so easy to do, is it?  I mean, how can…

Let’s start the new year off with a copywriting tip that’s going to make you think long and hard about the things you write and how you say them. But first… I hope you had as much fun and relaxation over the last two weeks as I did. And I hope 2010 is a great…