Mindblown: a blog about philosophy.

Most people write copy like they’re speaking to their grandmother — they speak too softly and they’re going out of their way to make sure they’re not going to be offensive. However, when you’re writing sales copy, you need to roll up your sleeves… and GO for it, darn it!  You need to be filled…

In addition to owning real estate, I’ve had the opportunity to work with more than two-dozen different real estate trainers over the last ten years. And candidly, there are only a few, very specific formulas I’ve seen, that consistently work.  But they work so reliably and are so effective, they bring you in HUGE chunks…

If you write, there’s a certain approach you need to have, if you want people to understand what you’re saying and buy what you’re selling. You need to think you’re in the communications business, not the marketing or selling business.  And you need to write clearly. Effective writing is above all, easy to understand.  And…

In business today, it’s very hard to find credible people, products and services. And the main reason why is because everyone’s incredibly preoccupied with being perfect, in spite of the fact that in reality… nothing’s perfect. In reality, everything and everyone has flaws.  Even me, if you can believe it.  In fact, Lord only knows…

Less than 12 hours left to take a test-drive of Seductive Selling: besides 15 pages of extra Marketing Examples, here’s what you’re missing out on: *  As we kick off our fifth year, you’ll find out how Rupert Murdoch burned me and why! *  How to solve every problem you ever have in life!  I…

Look, I’m going to explain something to you today in plain and simple English, so you can get your arms around this, once and for all. But first, let me ask you a few questions: How’d you like to buy six dozen bees nests – I’ve got them available for an amazing price? No? O.K.…

Discover why people in 14 countries are reading Seductive Selling — for free.  There are less than 72 hours to get your hands on this month’s issue, and here’s what you’ll be missing out on: *  As we kick off our fifth year, this issue includes 15 pages of extra Marketing Examples, and… you’ll also…

When I was a kid growing up, whenever you needed to buy something and you didn’t know where to buy it, you grabbed your yellow pages… you let your fingers do the walking… and you found out where to go. We still get Yellow Pages dropped off at our house once-a-year, but for the most…

By the way, if you’re going to be at the Get Motivated seminar today in Tampa, keep your eyes opened for me, and make sure you say hello. Today, a common question I get that makes a heck of a lot more sense for someone else to answer, instead of me. Here’s the question:  “Craig,…

Write a good headline and you may be well on your way to developing the an ad or sales letter that can run forever, quite literally changing your life.  That’s because being able to get someone’s attention is so critical when it comes to marketing.  A good headline can, and will, make you or break…

Last Thursday I went to the beach with my family.  The kids were home on Spring break, and the weather was perfect, so off we went, for a family day out. The sand was warm but not so hot you couldn’t walk on it, and because it was mid-week, the beach wasn’t crowded at all.…

Something interesting I thought about while I was at the beach last week, that I’ll tell you tomorrow.  But today I want to get right into a strategy that can make you money right away… so let’s get to it. If you’ve read my book (which is about to explode in sales, in conjunction with…

I’m off to the beach today, so let me get this out to you quickly.  The weather here is absolutely gorgeous – it’s expected to be sunny and in the low 80’s and there’s not a cloud, so let’s roll. Oh, I’d show you some pictures, but me in a bathing suit is kind of…

I’m not sure about you… but I’m having an incredibly difficult time working this Spring.  I think after having such a bad winter – and yes, even down here in Tampa, we had a pretty bad winter – I’m really just enjoying the calmness, the sense of rebirth, and the fresh air of Spring. Right…

Ever put together such an incredible offer… and yet, it doesn’t sell very well? You might have really sat down and scratched your head over this, and combined every single bonus product and item you can find, to enhance what you’re offering.  You lay it all out in a sales letter or even on a…

We’ve all been there — I know I have.  You spend tons of time and energy creating a lead generation system… you finally put it out there… and lo and behold – you’re getting leads! Tons of fresh new leads, in fact. So you put these leads through your conversation process.  Maybe it’s a free…

A quick note to wish you and your family a happy holiday if you celebrate Easter.  And if you don’t, just have yourself a great weekend in general. It’s spring time – enjoy it. Take care, Craig

So yesterday in the gym, one of the guys I work out with said something as a joke, but I actually think in the right hands, this could be a fast money-maker, so I wanted to pass this idea along to you. He said he wants to get a t-shirt that says: “I’m not worried……

Tomorrow is the final day you can get 18 free (real and genuine) gifts and take your free test-drive of this month’s issue of Seductive Selling!  Here’s what Darryl DeLong  From Groton, Massachusetts, has to say about Seductive Selling: “Been reading every issue of the Seductive Selling Newsletter religiously.  I get it in the mail,…

At the heart of every successful sales pitch is a big bold promise hinged on your buyer’s optimism and their belief in your ability to make it come true.  Doesn’t matter whether you’re selling makeup, or the stuff you use to coat your deck out back… if there’s no big promise, there’s no sale. And…