Mindblown: a blog about philosophy.
-
Copywriting tip: the right way… and the wrong way… to sell anything – in print or in person
First, Happy Anniversary to my beautiful wife, who’s put up with me as her husband for 16 years now. Which is easily a two-to-one ratio in her favor so she’s really been married to me in “Craig years,” for probably at least 32 years. They say behind every good man is a good woman, and…
-
Lead Generation Marketing: 3 types of benefits, Which one do you usually mess up?
In life, it’s hard to find people who are straight forward and who don’t beat around the bush. For some reason people feel tentative about things and have some weird need to “warm you up” with something else, before they actually get to the punch line. So instead of telling you “Two-thirty,” when you ask…
-
Lead Generation Marketing: Use hot news for a hot day, and read all about it inside
First, my younger son, Casey is graduating high school today and we’re all very proud of him. I just wanted to send a special message to wish him a ton of good luck and good health in his life. Lord only knows you need a ton of luck to make it in today’s day and…
-
Copywriting tips: How to write the MOST difficult part of your ad, and make it easy instead
I’ve been self-employed for over 11 years now, and I think at this point, it would be impossible for me to work for someone. I didn’t like most of the jobs I held, but the few jobs I had that were enjoyable, were good because I was working for an enthusiastic boss. Enthusiasm really is,…
-
Extended one more day – NO exceptions
Apparently my blog and site were down for a fairly significant part of this past weekend, so I’m extending this until midnight tonight only — no exceptions. I was far too busy doing this, over the weekend, to notice anything even remotely related to business: Anyway, you have until MIDNIGHT tonight to take this Free…
-
Only two days left to get your hands on this
Only two days left to take this Free trial and get your hands on this month’s issue of Seductive Selling and the Audio Success CD Interview of the month – along with 18 (Real) bonus gifts. Here’s what you’re missing out on – and if you’re into direct-marketing… this is HUGE: * How to use…
-
Copywriting tips: Why buyers buy – 11 appeals to sell into
I don’t know about you, but with the long weekend coming, the beautiful weather we’re having, and with all the fish I’ve been catching here on my lake… it’s pretty darn hard to work. So pay close attention, because what I have to tell you today is important. Whenever you’re selling something, for the most…
-
Lead generation marketing: Open only if you use or want to use direct mail
On this month’s Audio Success CD, I interview my own personal mailing list broker, who’s got over ten years of experience in this industry. He works with a company that’s been around for 30 years. Now I’m not sure if you’re familiar with list brokers but both of those numbers are fairly unheard of for…
-
Lead Generation Marketing: 3 simple headline formulas any man or woman can use
Writing a headline is like trying to crash a party. If you’ve ever crashed a party, then you know you have about 5 seconds to explain why the host should let you in, or else you’re gone. A headline is the same thing. Your buyer’s going to spend a few critical seconds looking at your…
-
Copywriting tips: Four easiest appeals to sell, pt. 1
There are dozens of appeals you can sell into. For instance, there’s making money… saving money… trimming your belly-roll… becoming stronger and healthier… having more free time… traveling… being more confident. The list is virtually endless. But there’s one appeal that’s by far, the strongest of them all. Want to know which one that is?…
-
Lead Generation Marketing: When to reduce prices, and… part 2 of Free marketing course on video
I’ve had a number of comments on the 7-part marketing and copywriting video course that started yesterday. If you want to watch the videos, then watch them here. Your first video, on how to charge high prices, will be sent to you immediately. And the following 2 videos, which shatter some conventional myths about guarantees……
-
New Free 7-Part Video Marketing & Copywriting Course Released
These are information-PACKED videos, and if you want to get right to this course, then click here. However, if you want to hear an interesting story first, then carry on… I was working out earlier this morning in the gym. After my workout I had a few minutes to sit around while my wife was…
-
Lead Generation Marketing: how to start repelling… so you can finally start selling
First, just to let you know, I’m going to get back on track and make a weekly video for you. I like filming outside by my lake, and once it got cold out I just got put off. (You get a little spoiled living here in Florida.) Now that the weather’s warm again, I’m going…
-
Lead Generation Marketing: finding your products appeal: the right way… and the wrong way
I get to review lots of sales copy and much of it is carefully crafted, with a ton of effort put into it. But unfortunately it’s never going to sell anything. You see, selling… especially in print, isn’t easy. And one of the big reasons why is that what you’re selling isn’t what your buyers…
-
for real estate investors ONLY (this is BIG)
If you are a real estate investor, then what I’m about to tell you is likely to be the most important information you receive this year, and at least from a business perspective… probably the most important information you will ever get your hands on in your life. I realize this is a bold statement,…
-
Another lead generation marketing headline magnet
Last week we were talking about headlines, and how the most important thing you can do to get your buyers attention, is to make them curious… and appeal to their self-interest. Today we’re going to take a look at HOW you appeal to their self-interest. And the answer for this, is quite simple, actually. You…
-
Lead Generation Marketing: here's one question you should never ask your wife
Beautiful weather here in Tampa, getting excited for a relaxing weekend with the family. If you’re a mom, have a great Mother’s Day. I didn’t have a particularly warm and fuzzy relationship with my own mom, but I have a great relationship with my wife, and she’s a terrific mom. Psychologists say you either marry…
-
This Just In: free (no pitch) Q & A webinar tonight!
The two training Commercial Real Estate Training videos that I’ve shown you over the last two days, have actually generated over 1,000 total comments and questions – all posted online where the videos are themselves. If you’ve watched these videos, then you probably have a few follow-up questions yourself, that will allow you to start…
-
hot new video: you really DON'T need money… to make money
When I was a kid, I remember my mother always saying things like, “Money comes to money”… and “You need money to make money, Craig.” Well, this is obviously NOT the truth, and I’m living proof of this, ten times over. Unfortunately, these are misconceptions that people who don’t have money often buy into. And…
-
over 7,300 people watched yesterday's video on Commercial Real Estate!
Hard to believe but in just the last 24 hours, over 7,300 people have watched the first lesson in Commercial Real Estate, that I let you know about yesterday. Even though I am NOT a real estate guru by any stretch of the imagination, when I watched it myself, here are the most important points…
Got any book recommendations?