Mindblown: a blog about philosophy.

3 days left to get this month’s Seductive Selling offline newsletter, and now you can take a free 30-day test-drive.  And when you do this, you’re also going to receive a HUGE bundle of gifts (18 in all). Including… 2 back-issues of the newsletter, 2 Audio Success CDs with expert interviews, immediate downloads, a DVD…

Saturday night, my younger son Casey called me into his room.  He was getting dressed and wanted my opinion on which shirt I thought would match better with his jeans. He settles on a shirt, and then he says to me, “Great, now I’m just going to put a t-shirt on underneath this.” I’m sort…

This month’s Seductive Selling offline newsletter is shipping this week.  And now you can take a free 30-day trial of the newsletter – when you do this, you’re also going to receive a HUGE bundle of gifts (18 in all). Included are 2 back-issues of the newsletter, Audio CD interviews, immediate downloads, a DVD reviewing…

If you were one of the people who responded to yesterday’s survey about AM radio, thanks.  I appreciate your feedback and you taking the time to do this. You know, one of the most important things to do before selling anything, is to make sure there’s an existing and accessible marketplace for that product or…

One of the most important things you can do to boost your sales, is making sure you’re presenting a compelling, irresistible offer to your buyers. But an offer is like a big machine in many ways. There are a number of moving parts that make up your offer, and if one of them is missing,…

I am thinking of holding a one day event in early December, right here in warm sunny Tampa, on Thursday December 2rd. You come in on Wednesday, you’re home on Friday so you don’t lose a weekend. If you’re coming in from overseas, the weather here is perfect for holiday. And, I’m promising it’s going…

Great copywriting tip today: Gotta close out most of your letters and ads with some kind of a P.S. The P.S. is your ‘goodbye handshake.’  It’s your last chance to grab your reader by the lapels and get them to take action, so do NOT dick around here. In Chapter 24 of “How To Make…

I spent some time this weekend doing a number of copywriting critiques.  And one thing in particular kept coming up:  A lot of people talk too much. Here’s what I mean.  When you’re speaking to someone, keep it short and sweet, don’t run your sentences on and on, and one other thing to keep in…

Getting feedback like this means everything when you put your heart and soul into what you do: “There is a phrase used where I grew up. This phrase is always used to make sure someone isn’t talking hyperbole or bul@$it and that phrase is “KEEP IT REAL.” This one phrase explains why I love this…

The replay of last week’s content-packed call is coming down tomorrow. Make SURE you download the handout that goes along with the call.  You’ll see the download link right underneath the call.  Here’s a small snippet of what was covered: *  Why Most Ads Don’t Work *  Critical ad components that are almost always missing…

One of the simplest things you can do to get your buyers involved with you personally, and with whatever message you’re trying to give them, is to ask them some questions. Not questions like, “How are you?”, or… “What’s the meaning of life?”… or… “Do you read Charles Bukowski?”… but simple rhetorical questions that are…

The replay of last week’s content-packed call is coming down tomorrow. Make SURE you download the handout that goes along with the call.  You’ll see the download link right underneath the call.  Here’s a small snippet of what was covered: *  Why Most Ads Don’t Work *  Critical ad components that are almost always missing…

I love to learn.  I don’t think a day’s gone by in the last 40 years where I haven’t read a book… or a magazine, or an article online, hoping to shove something into my thick skull that’s not already there. Learning something new or getting turned on to a new way of thinking is…

Last week I ran an incredibly content-packed call, and it’s now available for you to listen to. It will not be up for longer than a day or so. Make SURE you download the handout that goes along with the call — you’ll see the download link right underneath the call. Here’s a small snippet…

The faster you get your prospects to take action, the sooner things happen.  And the truth is, unless you come across the right person at the right time… few people will move unless they have some reason to take action now. (Oh, and by the way, marketing that relies on “coming across the right person…

Most sales letters aren’t very good.  And in fact, in the business oppty. marketplace, most sales letters are pretty close to awful. And here’s why: when you’re writing to someone, you want to speak to them the same way you’d speak to them in person.  And I don’t know what you’re experience is, but I’ve…

few comments we recently received: “Craig, your book is brilliant. I’ve just finished Chapter 13.  I thought I knew upsells pretty well…apparently not. The material is fantastic. Thanks so much. Nick.” Nick Penney – Richmond, United Kingdom (England) “Craig has a knack for taking expansive, complex subjects and turning them into simple concepts, understandable by…

Hey, great call last night.  And if you were one of the people who took advantage of that offer, you’ve got an incredible amount of really solid information coming your way. Today let’s talk about making offers because a lot of people struggle with this.  The offer is part of your close, and in general……

Don’t forget to download the handout for tonight’s free telephone workshop, which is taking place at 7pm.  If you are registered for this call, your handout will be sent to you approximately one hour prior to the call. Join me tonight at 7pm Eastern on this content-packed telephone workshop, where I’ll be revealing: *  How…

Join me tomorrow night at 7pm Eastern time for a free content-packed telephone workshop, where I’ll be revealing: *  How to get your buyers to take action — and why most ads and sales letters NEVER do this! *  Important sales strategy that shows why you’re probably “repelling” your prospects instead of selling your prospects! …