Mindblown: a blog about philosophy.
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New Copywriting Product Announcement: Sorry, first 50 people ONLY – reason why inside
Just the same way you never get hit by the bus you saw coming… you never know how popular something’s going to be, either. I’ve talked about this new product I’m going to be releasing, called “How To Be Real When Selling In Print,” and frankly… I’ve been SLAMMED with comments and people wanting to…
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Copywriting Tips: The right way… and the wrong way… to ask questions
When I first started writing copy, an early mentor of mine told me not to use questions as headlines until I was more experienced. And I’m glad I listened to him. Asking questions takes a lot of finesse and there are some little subtleties you really need to be aware of. I’ll give you a…
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MAJOR Copywriting Secrets – 2 quick announcements re: Thursday, y 1 more
Just a quick note to let you know the “How To Be Real” workshop will take place next Thursday, March 3rd, at 7pm Eastern time. If you can’t make the call, don’t worry, you’ll be given an e-mail address where you can send your questions in, for me to answer… and you’ll also be given…
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Copywriting Tip: 7 Ways to make SURE your buyers read your copy
I do a LOT of copy critiques, and an extremely common problem people have, is “readability.” Meaning, your copy isn’t presented in a way that’s makes reading it — and therefore understanding it… and therefore BUYING from you — as easy as possible. Here are a few easy rules to follow, that make your copy…
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Business Strategy Consulting: How to have fun AND make your buyers come back for more
Last week my son and I went to see Robert Randolph and The Family Band in concert, across the bridge in St. Petersburg at the State Theater. I love seeing shows in small theaters like this because nowadays the sound is really good in places like this, and you can get pretty close to the…
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Are Your Customers And Clients Entrepreneurs Or Business-Owners?
If they are, and if you want an incredibly easy and effective way to get them to spend more money with you… then you must read this article right now. It’ll take you less than 60 seconds but pay off for much longer than you’d imagine. Now go sell something, Craig Garber P.S. Any other…
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Copywriting, Examples of Advertorials: Best. Ad. Ever.
There are only a few people in the world who can put together an ad like this. This is why people pay me huge sums of money to hire me… to consult with me… and it’s why they buy my products. Click on the ad and you’ll be able to download it. And take advantage…
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Small Business Marketing – Attention, Max Money Customers Only: Now get discounts on my book
If you own my book, “How To Make Maximum Money With Minimum Customers: 21 Proven Direct-Marketing Strategies Anyone Can Use!” then pay attention. You can now get discounts on multiple copies of my book, and there are loads of reasons to do this. Read about it here for more information. And… Thanks for your support,…
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Copywriting tips: Big mistake you're making when writing to your buyers
When I first got started writing copy, I was told “People are lazy, and that when you write, you have to do things to help them overcome their laziness, to help them take action now.” Or else… because they’re so lazy, they won’t do anything. After 11 years experience writing copy, I don’t agree with…
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Copywriting tips – Re: you vs. me
You recently asked me if there was a simple “test,” to see if you’re sales letters and e-mails are on the right track. The truth is, there are about a dozen or so tests, but most of them are so involved… we’d need to be discussing them in person, with examples sitting right there in…
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Want me to speak at your next workshop or event?
Few things are as impressive as having an author speak to your audience. If you’re having a workshop or event, and you’d like me to speak at it, I now have a web page set up to make this happen. You’ll find all the details and you can ask me any questions right here on…
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Direct-Marketing Strategies: purpose of a sales letter is…?
On the surface, obviously the ‘big picture’ purpose of a sales letter is to sell, right? But if you write only to sell, that’s probably not going to be very effective. Instead, you want to think a little deeper than just “selling.” See, there are three reasons why you’re writing a sales letter. And if…
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Small Business Marketing: NO exceptions here
In 4 weeks I’m going to be in New York City , so if you want to book a full or half-day of consulting with me, and you’re in that area, contact my office now. I’m only going to have ONE day available to do this, and it’s going to be Tuesday, March 8th. For…
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Copywriting tips: finally, 2-pay plan available on your next copywriting critique
I’ve been meaning to get this set up for a while, and now it’s fixed: If you want a copywriting critique, there’s now a two-pay option available. And yes, of course this comes with a 100% Money-Back Guarantee: If my recommendations don’t boost your response rates dramatically… then your critique is free. I typically cover…
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Copywriting tips – dreamer deceiver: dirty lies people mistakenly tell
Sometimes I’ll read things that are just incredibly stupid. Like when some guru’s telling you a good strategy to use if you want to get people’s attention, is to run an ad with a headline that says “Get More Sex.” That this is a smart way of getting lots of people to pay attention. Let…
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Business Strategy Consulting – Action is your friend: 3 things to know
Before we get started, here’s a link to a interesting article I read in the New York Times last week. It talks about the options you have when your flight gets canceled. I’m lucky to live here in sunny Florida, but I know most of the country’s been dealing with horrible winter weather and lots…
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Small Business Marketing: 3 easy ways to get your buyers attention
The truth is, most of the time, it’s a lot easier to get your buyer’s attention than you think. For example, think about how your kids, and even your spouse/partner/whatever… gets your attention easiest? If your house is anything like mine, the easiest way they get your attention is by pushing your hot-buttons. By doing…
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See you in 5 weeks
In 5 weeks I’m going to be in New York City , so if you want to book a full or half-day of consulting with me, and you’re in that area, contact my office now. I’m only going to have ONE day available to do this, and it’s going to be Tuesday, March 8th, from…
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Small Business Marketing: Free Trial, less than 6 hours left to get this, NO exception
Here’s what you’re missing in this month’s edition of Seductive Selling, which you can test-drive free, for 30 days: * 17 pages of copywriting and marketing examples this month covering selling, marketing, making offers, direct-mail, writing advertorials and layouts, display ads, packaging, scarcity, and a LOT more – and that’s just on these examples! * …
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Maximum Money With Minimum Customers: 2 monks walk into a bar, one turns around to the other and says…
Two devoted monks find themselves bound together, traveling by foot across a vast land. At one point, they’d been traveling without a break for many miles, and they meet up with a woman sitting on the side of a river bed, crying. The woman turns to them and explains how she must get back across…
Got any book recommendations?