Mindblown: a blog about philosophy.
-
Copywriting & Direct-Marketing Videos: "Ask me, baby" video series coming back!
Next week, I’ll be bringing back the “Ask me, Baby” video q & a series I used to run. I stopped back in September of 2009, but we’re going to start it back up, next week. The title is basically my response to people saying, “Craig, I have a question for you.” So now, here’s…
-
Writing sales letters: the objection before ALL other objections – here's why you MUST address it
Your son wants to play ball with you right now, and your knee-jerk reaction is… what? Your wife needs you to run to the mall with her to help her with some returns. Your first thought is…? Your tooth is simply killing you and you HAVE to make an appointment to see your dentist and…
-
Writing ads: Free report reveals 3 MOST critical and costly marketing mistakes entrepreneurs make
In this free report, you’ll discover: * The most outlandish and costly expense you’ll ever incur when it comes to marketing! If you’ve ever spent even one thin dime on marketing or advertising, then you’ve already paid a very steep price for this industry lie. * A marketing strategy that’s so powerful, some experts have…
-
Copywriting tips: How to get into a great mood to write your sales letters
I have written, quite literally, probably over 1,000 sales letters in the last 11 years. And I don’t think — with the exception of the first few sales letters I ever wrote — I’ve ever really been in a bad mood or uptight when I sat down to write them. However, writing a sales letter…
-
Small Business Marketing: Point of arousal
Most people don’t know how to sell. They come close… but they miss a few key components that would otherwise make the sale work like gangbusters. For example, if someone’s selling an expensive pair of jeans, they’ll talk about things like the kind of materials used to make the jeans, and where they come from.…
-
Small Business Marketing: Catching up from last week, 5 traits of winning products
I had a blast in New York City with my son, and it’s taken a few days for me to decompress and catch up with work. Today I’ll be finishing this month’s Seductive Selling Newsletter… tomorrow I have a client coming in for a day of consulting… and Friday and Saturday I’ll be working on…
-
Last day to get this:
Tomorrow is THE last day to take your free test-drive of this month’s issue of The Seductive Selling Newsletter. Not only is April the start of our 6th year publishing Seductive Selling, but this issue is PACKED with great stuff. Here’s what you’re missing: * 11 LIVE marketing examples, including direct mail pieces‚ classic space…
-
Small Business Marketing: Are these the weak messages you're giving prospects?
Quick – without giving this too much thought or looking into this for more information… answer these two questions: 1. Which doctor do you want to work with? A. The one who charges $7,500 for a procedure, or… B. The one who charges $1,500 for a procedure? Now this one: 2. Which copywriter do you…
-
Copywriting Tips: 9 hot new headlines, and 3 ways to write 'em
I’m not like most people when it comes to writing headlines. I don’t spend an hour or two on them… and I don’t have a rule that says I need to write down 50 or 60 headlines for every sales letter or space ad I write. That would be incredibly time-wasting. That would be like…
-
e-mail marketing tips: A simple way to reduce risk that has nothing to do with guaranteeing ANYthing
Unless you’ve been living under a rock, then you know one of the most important things you can do to eliminate any risk associated with your purchase, is to offer very solid, very believable, completely unconditional guarantees. After all, if someone’s unsure of you, or your ability to deliver and make good on your promises…
-
Small Business Marketing: 3 things your buyers are worrying about most – you'd better know 'em
Anxiety. I’m sure you’ll agree, anxiety is one of the most powerful distractions in your life. It lowers your productivity… raises your stress levels… and prevents you from focusing on things. True? Absolutely. From a buyer’s perspective, anxiety also prevents you from being able to make any kind of rational buying decisions about purchases you…
-
Small Business Marketing: Important news for type 'A' personalities only
For type ‘A’ personalities only Twenty years ago I never believed I’d be saying what I’m about to tell you. And that is, there are some serious benefits to aging. One of the most important benefit has been slowing down. Not slowing down because you can no longer go as fast as you used to…
-
e-mail marketing: What the gov't shut-down can do for you
I’ve been kind of quiet this week, what with the government about to shut down and all. If you listen to the media (and everyone knows what the media says always comes true – just like your dreams always come true)… then you’re already fully aware of the impact this is going to have on…
-
2-minute video clip from 2003 w/ Gary Halbert (back when I had hair!)
It’s absolutely miserable out here today – we had something resembling a mini-tornado earlier this morning, and I’ve got tons of cypress moss all over my deck, I need to clean up. In fact, the wind was so strong, it even pushed over one of the PVC chairs I have on my dock — and…
-
Small Business Marketing: How to write winning headlines in ANY business, and for ANY one (formula inside)
Most people make a really big deal over writing headlines. Now don’t get me wrong – headlines are incredibly important. If you don’t have a VERY compelling headline that makes people stop and think… it doesn’t matter if you’re GIVING stuff away – no one’s going to read the rest of your comments. But what…
-
Try Seductive Selling, Free: only 1 day left: more leads, less hassles (and less than 24 hours remain)
ONE day left to take your free test-drive of the Seductive Selling Newsletter, and this month’s issue is PACKED with great stuff! – MOST IMPORTANT lesson this month: Bottom of page two – shows you why nearly ALL lead generation attempts don’t work, and what to do instead. This issue also includes 7 unique LIVE…
-
Small Business Marketing: The one question no one asks, but you'd better answer
Unless you’re selling water in the desert, there’s one question everyone who’s reading your sales letters wants to know. They want to know why they should buy this stuff from YOU. In other words, what makes YOU different from the next guy selling this… or from the guy your prospect just heard from, right before…
-
Small Business Marketing: 5 MORE order form common mistakes
Got some GREAT feedback on the post on order forms the other day (see it here), so I wanted to run a follow-up post, to share some more common mistakes people make, related to your order form. 1. Give multiple options to order from. Regardless whether your order form is online or offline, give people…
Got any book recommendations?