Mindblown: a blog about philosophy.
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Reggie.
My first two years away at college were a hot mess. I was too immature to interact socially… I had very little coping skills to deal with new people in a new environment… and I felt like a fish out of water. After these two years, I left, and finished off at a local school…
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The World… is Oblivious:
The more I’m out and about… the more surprised I am how some people can even make it through one day on earth. For example, last week, I was out driving around down here in Tampa Bay area north of where I live. The weather was absolutely beautiful and it was a perfect day to…
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Copywriting tip: When to shut up, and when not to:
Last week, I was going through a 7-Step Sales Copy Overhaul with a client of mine. A lot of his issues revolved around a specific problem he was having. And that was, actually “describing” what he was selling. Frankly, he was selling himself short, by cutting his descriptions short. And he did this because he…
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Penalty of Leadership?
You may be familiar with this ad, but maybe not. It was ran by Cadillac in the Saturday Evening Post, on January 20, 1915, almost a century ago. At first blush, as an ad to sell cars, it seems pretty useless. However, read it slowly, and pay close attention to what it’s saying. Sure, some…
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Copywriting: The Division Bell
As a music lover, and a child of the 1970’s, I spent a lot of time in my room listening to albums. One of my favorite bands was, and still is, Pink Floyd. There are a number of reasons I love their music, but one of the strongest was their guitarist, David Gilmour. Gilmour, who…
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Interesting New Business Model:
I recently came across a company with an interesting new business model. It’s called MassDrop and it’s kind of like a crowdfunding project that allows you to buy unusual retail items. It’s like taking a trip to the mall and walking through stores like Spencer’s and Sharper Image, where they have really cool, modern tech…
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Can you trust anyone, nowadays?
According to the experts, no. A few days ago in the Harvard Business Review, I was reading a snippet of an article on trust. You can read the original article here (Warning: it’s a research article and it’s long), but the gist of it is that interpersonal trust between us, has hit an all time…
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Copywriting tips… A short conversation with my youngest son went like this:
Cool copywriting tip today: I’ll never forget a conversation I had with one of my kids, a few years back. I was talking to my younger son Casey before his swim meet. School had just started and I asked if there was anything in particular he liked about school this year. He said he likes…
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Copywriting tip – How to get anyone to believe… anything:
If you read the first chapter of my book, then you heard some of my stories about growing up in New York City in the 1970’s. So you know, there sure wasn’t any shortage of drama. You had the Son Of Sam serial killer, David Berkowitz (who used to live in the same apartment housing…
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Direct Marketing 101: Who’s really reading the Bible?
Here are some conflicting statistics that show you the big difference between what people want, and what people SAY they want: 30% of Americans say they’d rather read a book than do anything else (that’s 3 in 10)… 21% say watching TV is their favorite activity (that’s 1 in 5 or 2 in 10)… And…
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Pretend to be a lesbian for 24 hours…
I’ve posted up a bunch of new Offbeat Ads Including one from 1988 that (and I kid you not)… shows you “How to act when you meet a lesbian.” Examples: “Do not run from the room”… and, “If you must back away, do so slowly and with discretion.” Just click on the ad below and…
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Instant “Unique Selling Proposition” – Better the devil known, than the dentist unknown:
Better the devil known, than the dentist unknown: I absolutely hate going to the dentist. I hate it the same way most people hate going down to the Department of Motor Vehicles. It’s the kind of transaction that simply feels like a complete waste of time. Kind of like paying for homeowners insurance – you…
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Real Estate Investing?
Pay close attention to this message – especially if you live outside of America. About 5 or 6 years ago, I wanted to start investing in real estate. So I went to a guy I knew who supposedly did well as an investor, and I asked him what to do. He was a real estate…
Got any book recommendations?