Mindblown: a blog about philosophy.
-
Writing Sales Letters: 7 simple ways to write more powerful sales letters
Selling isn’t easy, that’s for sure. And selling in print is probably the most difficult form of media to sell in. I remember when I first started writing, back in 2000… any kind of information I could get my hands on that would make writing easier… was something I really appreciated. So with that in…
-
Writing sales letters: Why honest people sometimes feel compelled to lie when writing sales copy
Ever buy something and then discover even your most minimal expectations have been let down? Or, ever see something being sold and just know, deep inside your heart, the person’s lying? And how about the general reputation some people have, of simply never delivering? Ever wonder why this happens — and, why it seems to…
-
Small Business Marketing: 3 Days to get this, NO exceptions (photo inside)
Only 3 days left to take your free test-drive of this month’s Seductive Selling Newsletter. besides free CDs, DVD, two free marketing critiques and back-issues, here’s what you’re missing in this issue: * 5 Live ad critiques and ad examples inside, including: 4 lead generation ads (service / consulting business, health services, supplements) and 1…
-
How to write a sales letter: LIVE 6 minute video – How to write a 'free report'
Writing long-form sales letters and free reports present the biggest challenges for anyone who sells anything. On this short video, you’ll discover: * How a sales letter differs from a free report… * The most critical perspective you need to have when writing either… * The types of offers that pull stronger than any other……
-
Small Business Marketing – The 5 hidden benefits of charging more:
Many people are afraid of high prices. They’re afraid of spending big money, and they’re also afraid of charging more money. And this will ALWAYS be the case, by the way. I have NEVER seen someone who’s too cheap to spend their own money, ever be able to successfully charge others more money. Call it…
-
Small Business Marketing: 3 Ways to use premiums to charge higher prices
One of the first lessons I learned, early on in my career, is… charging higher prices isn’t a problem. See, most people don’t have a problem spending money as long as they see value in their investment. Which means JUSTIFYING your higher prices is the problem, not charging them in the first place. Of course…
-
Writing Sales Letters: LIVE 6 minute video reveals the 5 most important things to split-test
On this 6-minute video, I reveal: * A SHOCKING secret about postcards… * The 5 Most critical items to split-test (and what to IGNORE when split-testing) * The most common trait of successful marketers (it’s NOT what you’re thinking) * And more! Here it is: Now go sell something, Craig Garber P.S. Discover how to…
-
Writing Sales Letters: The SPA-S system to writing killer headlines
I love writing headlines. In fact, my obsession with it might border on the ridiculous. For example, sometimes I’ll be driving in the car and I’ll see a truck pull up beside me with some kind of an ad plastered across the side of it… or I’ll see a billboard advertising something, and I’ll just…
-
Small Business Marketing Video: LIVE short 8 minute video reveals direct mail secrets
I put together a short, 8-minute video, earlier today. On it, I reveal: * Direct mail secrets * 3 critical components of your list selection * Why most people are paralyzed by fear and how to RAPIDLY overcome with this. Nothing’s for sale – check it out right here: Now go sell something, Craig Garber…
-
Small Business Marketing: re: Happiness (it's an inside job)
It’s Friday and it’s like over 90 degrees outside, and the humidity is so think you can slice through it with a cake knife. So today let’s not deal with anything too business-oriented, ok? Let’s talk about what makes you happy. That’s a pretty easy topic, no? That’s something everyone wants to know about, right?…
-
Writing sales letters: Why does love got to be so sad?
If you’re a baby boomer, you probably recognize this subject line. It’s the title of an old Eric Clapton song. I was listening to a lesser-known version of this song, earlier today, from Clapton’s “Live at the Fillmore” set, from 1970 when Clapton was playing as Derek & The Dominos. This was right around the…
-
Writing sales letters: How to create price points when you're selling intangibles (easy)
If you’re selling things like oranges, accounting services, securities, or gold… it’s pretty easy to come up with your price points. Each of these items has multiple existing marketplaces, so all you need to do is use these marketplaces as a starting point, and then use superior marketing to increase your value up from there.…
-
Small Business Marketing: Quick, how old are you?
Quick story: Last weekend we went out to pick some blackberries at a local grower’s farm nearby. Not sure if you’ve ever done this, but it’s very relaxing. And if you have children, it’s a really great family activity. And of course, eating fresh blackberry pies all week long isn’t exactly a bad thing, either…
-
Sales Letters: May 31, LAST day to get your hands on this:
This is the FINAL day to take your free test-drive of this month’s Seductive Selling Newsletter. Here’s what you’re missing in this issue: * I reveal some very simple, yet incredibly powerful marketing strategies that add LOADS of ‘free munney’ to your bottom line. And when I say this, I’m referring to the additional dollars…
-
Small Business Marketing: you call THIS work? (sunset photo inside)
I’m writing a lot of copy for an old client of mine (guess why he’s back?) He happens to live about 12 miles away from me, so last night he stopped by to give me a check and to discuss some of the copy and the strategies we worked on. He’s getting ready to start…
-
Copywriting Tips: 5 things to do before writing ANYTHING
Yesterday’s video went over REALLY well – we got lots of good feedback. So I’ll be doing them regularly, once again. Just keep sending me in questions to answer, here. Today, let’s talk about writing. For most people, writing is the kind of thing you have to sit back and “take a deep breath” for. …
-
Small Business Marketing Video: 5 Ways to start an online business coaching program
I promised I’d be reviving my “Ask Me Baby” videos, and here’s the first one. If you want to know why I am squinting so much, it’s because the sun was literally burning right into my eyes, and I didn’t want to wear sunglasses. I don’t like wearing sunglasses in videos like this — it…
-
Small Business Marketing: Cheap 2-step lead generation strategies:
Today I want to show you some very simple, yet quite powerful marketing strategies that can add LOADS of “free money” to your bottom line. And when I say “free money,” what I’m referring to is additional dollars you’ll collect, AFTER you’ve already spent money acquiring your leads and after you’ve made your initial sale.…
-
Small Business Marketing: Top 5 mistakes entrepreneurs make article (now featured on American Express!)
American Express’ Open Forum recently asked me to write an article for them. It’s called: “Top 5 Mistakes Entrepreneurs Make Trying To Generate New Leads” and you can find it here: http://www.openforum.com/articles/top-5-mistakes-entrepreneurs-make-trying-to-generate-new-leads If you have any comments, leave them underneath the article and I’ll answer them. Now go sell something, Craig Garber This month only:…
-
Small Business Marketing: some minutiae to catch up with (mostly sales pitches)
OK, so here’s the deal. Busy week for me – I’ve got my Mastermind Group coming to Tampa – I’ll try to get a few photos, but this usually (for me, anyway) lots of work and little play. Maybe the last night I’ll go out for a cocktail, but usually I’m wiped out. We have…
Got any book recommendations?