Mindblown: a blog about philosophy.
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Direct Marketing Strategies: Business, 2… Pleasure, 1, plus unusual stats
Few of items to go through today: One: Yesterday my daughter started middle school and I had a bunch of unusual mixed emotions. For some reason I felt a sense of emptiness that I didn’t expect or couldn’t explain. After all, both of my sons went through this quite some time ago… and it’s not…
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Writing Sales Letters: The MOST common mistake people make when writing sales letters
For some reason people get confused when they’re writing sales letter. It seems like a lot of people think they’re standing up on a stage, addressing a huge audience when they’re writing, instead of the one lone person who’s actually reading the darn thing, alone at home or in their office. And so, instead of…
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Writing Sales Letters: Getting w-a-a-y too personal
OK, look… it’s like 90 degrees here and sunny, with VERY low humidity, so this is going to be quick. It’s Friday and I’m big into unwinding today, so let’s get busy: The other day, we talked about opening your sales correspondence with names, and about personalization, in general. But what you also need to…
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Writing Sales Letters: Greetings and salutations — or not?
*** Discover How to start and run multiple coaching programs, even if you don’t have ANY programs going on, right now, in this new Free Report and Audio, “How To Start At ZERO… And Launch A Money-Making Empire” *** Greetings are important — they often make or break a relationship, right? I remember when I…
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Writing Sales Letters – How to make your buyers move (just like your dad did)
*** Discover How to boost your conversions by 268% – on page 2 – of this New Free Report and Audio, “How To Start At ZERO… And Launch A Money-Making Empire” *** Remember when you were a kid, and your dad wanted you to move your ass — NOW, and not later? Boy oh boy,…
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New free report and audio: How To Start At Zero… And Launch A Money-Making Empire
I just finished this new free report, which includes the following case studies of how students of mine did the following: * How to boost your conversions from converting 1 in 4 prospects (25%), to… 2 out of 3 (67%) * How to get to the point in your business, where you’ve done so much,…
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Writing Sales Letters: How to crush it, using Big Benefit Headlines
Gosh, it is raining so hard here, it’s like God is pissed off at Tampa, and he’s letting us know. Hopefully it’s sunny and cheerful where you are — but in any case, the show must still go on, right? Absolutely. And so, today we’re going to talk about writing headlines. Specifically… we’re going to…
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Direct Response Marketing Survey: which one of these three is best for you?
I’m going to be hosting a 3-day, very interactive workshop here in Tampa, later on this year. Regardless of where you are at in your business, the workshop will be designed to get you up and running and to the point where your marketing is doing all the heavy lifting for you. And you and…
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Emotional Direct-Response Marketing: The Thirsty Salesman Story
An optimistic young salesman was found walking around the office one day, with his shoulders slumped and his normal smile missing. Apparently, he’d just lost an important sale and was feeling disappointed. Sometime shortly after the young salesman’s disappointment, an older (and much wiser) veteran salesman comes strolling through the office. The old salesman often…
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Writing Sales Letters: Small-town farmer predicts recession's end on September 5th
“It’s true! Out of the corner of a small former citrus town in west-central Florida, this former Grapefruit farmer (and son of a Baptist preacher) now has concrete evidence the recession will end for all of us here in America, on September 5th.” That’s pretty attention-getting, isn’t it? Oh, yes it is. And this is…
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Emotional Direct-Response Marketing Strategies – LAST day, NO exceptions:
This month’s Seductive Selling is an INCREDIBLE issue, but it’s only going to be available until midnight tomorrow. You can still take a 30-day free test-drive of it, so listen to what you’re missing: First of all, the Audio Success CD of the month is with one of my Mastermind members, and he gets VERY…
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Emotional Direct-Response Marketing – Available now, for two more days ONLY:
This month’s Seductive Selling is an INCREDIBLE issue, but it’s only going to be available for two more days. You can still take a 30-day free test-drive of it, so listen to what you’re missing: First of all, the Audio Success CD of the month is with one of my Mastermind members, and he gets…
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Writing Sales Letters: 3 mistakes that make your readers IMMEDIATELY stop reading
Delay is the death of a sale. Even if you’re selling something face to face… if your prospect’s attention wanes… your sale is gone. You simply must keep the ball rolling, to get anywhere. And let’s face it, in print, this isn’t so easy to do. But here are three common mistakes I typically see…
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"How To Make Maximum Money" Get this into your hot little hands, now on Kindle too:
My book, “How To Make Maximum Money With Minimum Customers,” is now available on amazon.com (with 39, 5 star reviews!) and on amazon’s Kindle. Here’s the story behind this: We’ve been making a lot of changes on my blog. In fact, soon, my “website” kingofcopy.com will be 100% merged into my blog. So when you…
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These 3 things he taught me, saved my life
Today is my older son’s 21st Birthday. And with the exception of my wife, Nick’s probably taught me more about life, than anyone else I’ve known. In fact, it all started the day he was born. If you’re read my book, then you know I had a rusty start in life. So I was pretty…
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Small Business Marketing: The Law of Importance and how to Profit from it
My first foray into sales involved selling on the phone and face to face. I was a “headhunter” — a recruiter placing financial executives (controllers, CFO’s, CPA’s) into jobs, mostly in private industry. Most of the job involved telephone sales, and perhaps 15-20% of the job involved in-person sales. Then I got into commercial insurance.…
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Writing sales letters: 2 ways to turn your sales letters into absolute magic
I just finished writing a sales letter for a client of mine. He’s looking to hire a few people and he wanted to make sure, only the cream of the crop applied for these positions. There were two major strategies I used, to make sure this is what happens, and I wanted to share them…
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Do NOT watch this video unless you have a sense of humor
I’ve had a hell of a week work-wise and I’m off for some R & R. So… some humor is in order. Check this commercial out – it is absolutely hilarious. However, if you’re uptight about cursing, guy-humor, or anything else like that, just wait till next week when I’m back in town. Check it…
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Copywriting & Writing Sales Letters: What can you take out of this?
Interesting article in the New York Times last week, by David Pogue, about the Flip camera and why it went south. It’s a good read and I’d encourage you to check it out. One of the more relevant comments in the article was the development philosophy of the Flip team. To narrow down the focus…
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Copywriting tips: FINAL comments on long versus short copy
Would you marry a woman after one date? Would you buy a family home after seeing a few photos of it? Would you buy a car without taking a test-drive? Would you allow a doctor to operate on you without having some sort of x-rays or an MRI done? If you’re like most (normal) people,…
Got any book recommendations?