Mindblown: a blog about philosophy.
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Happy Halloween – last day to get your hands on this:
Today’s THE last day to take your free test-drive of the Seductive Selling Newsletter, without obligation to do anything else. Here’s what you’re missing: * On this month’s Audio Success CD, you’ll discover how one entrepreneur transformed his entire life by knocking off about 40 stubborn pounds of fat – and what he learned in…
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Writing Sales Letters: Outrageous claims like he invented the question mark… and that chestnuts are lazy
If you’ve watched the original first, Austin Powers movie, then you’re probably familiar with today’s subject line. But the truth is, while it’s important to make strong claims — it’s also important to make believable claims. And all too often — especially online — it seems like common sense is tossed out the window, when…
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An open letter to all my French readers:
Amazon just sent me an e-mail letting me know my book, “How To Make Maximum Money With Minimum Customers,” is now available on amazon.fr, on Kindle. Unfortunately, it’s not in French, but chances are good if you’re on my list… you’re knowledge of English is pretty solid, anyway. You can order it from amazon, right…
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Writing sales letters: 5 Reasons why some people sell effectively… and others fall flat on their faces
Wow, another busy week here at chez Garber… The older I get (48 next month), the less effort I put into selling and the more effort I put into the trimmings surrounding the sale. And oddly enough, when you do this… it becomes much easier to make your sales. What I mean is, much of…
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Lead Generation Marketing: What's new and exciting, and… your shot at Warhol's 15 minutes
Last week was the first time EVER, I didn’t send out an e-mail for one whole week. Let me tell you what’s been going on here – because it’s very exciting, for sure. To begin with, I’m starting a company in Munich, Germany with a partner of mine who lives there. And, needless to say…
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Steve Jobs: "Three stories from my life. That's it. Just three stories…
Digital sales of my book are now almost as high as actual hard copies on amazon. (41, 5-star book ratings doesn’t hurt, either!) *** In memory of Steve Jobs, who passed away yesterday, I wanted to share with you, a very meaningful speech he gave, several years ago. This was a graduation speech to Stanford…
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Direct-Response Marketing True Story: Guess what was missing?
Digital sales of my book are now almost as high as actual hard copies on amazon. (41, 5-star book ratings doesn’t hurt, either!) *** Sunday, it was absolutely gorgeous out. My wife and I went downtown to an open air festival here in Tampa, like we do on many Sundays in the fall. It was…
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Writing Sales Letters: Checklist – 9 cosmetic do's and don'ts
Digital sales of my book are now almost as high as actual hard copies on amazon. It’s amazing how many people read digitally. (41, 5-star book ratings doesn’t hurt, either!) *** Here’s a little checklist to go through, after you’ve written a sales letter or ad, and before you take it “live.” The purpose of…
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How to write a sales letter: 3 Costly mistakes when asking for the order
Update: it’s interesting that digital sales of my book are now almost as high as actual hard copies on amazon. I am astounded how many people read digitally. (And hey, 41, 5-star ratings doesn’t hurt, either!) *** There’s a ton of reasons why people won’t buy. But there are a few specific mistakes I’m constantly…
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Emotional direct-response marketing: Little white lies – actual story
About six weeks ago, a guy I know called and left a message on my business line. He said he wanted to get together with me for coffee. Now I don’t know this guy too well, and so typically, when you get a call like this, it means the guy wants something from you. Right?…
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Writing Sales Letters: More pricing problems and how to avoid them
More pricing problems and how to avoid them Look, I love my kids more than anything… and if you have kids, you probably feel the same way. BUT… you know those people who have kids and the ONLY thing they talk about, is their kids? Or their ailments? Or their crappy job? Or their financial…
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Writing Sales Letters: How to not avoid making an ass out of u and me
In this month’s Seductive Selling Newsletter, I went through 13 or 14 ads in a VERY popular (perhaps the most popular) niche marketplace. There were a number of situations in these ads, when the same thing happened, over and over. Quite often, the writer assumed the reader knew a lot more about what was going…
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Writing Sales Letters: Hard writing rules to follow
One of the biggest mistakes people make when they’re writing sales letters, is thinking everything has to come out the way it’s going to end up. This makes no more sense than thinking what’s in your mixing bowl is what it’s going to look like when it’s on your table. Writing, like food… has to…
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Direct-Marketing Strategies: 3 ways to justify charging higher prices
There are as many reasons why you should be charging higher prices. And in reality, charging higher prices isn’t difficult – what’s difficult… is explaining why your buyers should pay more. And frankly, many times, you need this more than your buyers do. But irregardless (that’s not a word by the way), here are three…
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Writing Sales Letters: 3 ways people screw up sales, in print
I’ve been somewhat out of pocket the last two weeks or so, working on a new business I’m getting up and running, over in Europe. Besides working on a very detailed free report to generate leads, I’ve also spent a NUMBER of hours in strategy meetings. Sometimes it seems like you’re splitting hairs working on…
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Last day to get this Free report and audio
Today’s the last day to get your hands on “How To Start At ZERO… And Launch A Money-Making Empire” Inside this report, you’ll discover: * How to boost your conversions by 268% (on page 2). And I don’t know about you, but most people would KISS THE GROUND for a 268% bump in gross sales!…
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Emotional direct-response marketing: Human nature on display
Before I get into today’s tip… after you read this, please don’t send me a rush of e-mails about how I’m obnoxious or high on my horse. Because if that’s all you get out of this, then you’re missing the point. This post has nothing to do with my attitude, it has to do with…
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