I’ve received literally dozens of comments and ideas from yesterday’s e-mail, and tomorrow I’ll publish some of the better ones.
Today, however, I want to tell you a story about one of the first books on selling I ever read. Back in 1994, I was reading an article in my local regional business review newspaper. It was written by a man named Jeffrey Gitomer, and was filled with a number of incisive and hard-hitting sales tactics.
After reading his column a number of times, I decided to buy his book, which was called The Sales Bible. I learned a lot from this book, and I still have it on the shelves in my library.
Well, fast-forward 14 years later, and now, on my desk, is a signed copy of Jeffrey’s newly updated version of The Sales Bible, and let me tell you, it’s awesome. It is literally wall-to-wall PACKED with sales strategies and subtle but incredibly effective tid-bits, that are easy to use and implement.
Gitomer’s “LITTLE BOOK SERIES” has sold over two million copies worldwide, and his Sales Bible: NEW EDITION, that I got back in 1994, has been reworked, added to, rewritten, and actually even looks and feels, like a real “bible.”
For example, on page 112 in his section called “The Book Of Power,” he explains (using five examples), how to get into the right mindset before you make your pitch, so that YOU are totally in control over the situation, so you can’t be intimidated.
In his “Book Of Objection” chapter, he gives you 28 hard-hitting pages filled with every single objection you can think of, and how to overcome them.
And in his Book of Exhibitions, Jeffrey piles up 35 and a half trade show success rules for networking, selling, and making the right connections.
For $20 bucks, this is literally more like a sales manual than a book. And on top of that, if you buy Jeffrey’s book today, and then forward a copy of your sales receipt to salesbible@gitomer.com, he will also open up his private vault and give you literally hundreds of dollars worth of downloadable e-books, white papers, articles, audio MP3s, video MP4s, reports, and chapters of best selling books being offered by 40 top sales, marketing, publishing, communications, public relations, and business growth leaders, including me.
So grab this book now by using this link: http://tinyurl.com/3tdyp9 and then forward your receipt to salesbible@gitomer.com, and you’ll get more good information than you can probably consume over the next 12 months.
Now go sell something, Craig Garber
P.S. Again, get your hands on this book using this link: http://tinyurl.com/3tdyp9 and then forward your receipt to salesbible@gitomer.com, and you’ll get more good information than you can probably consume over the next 12 months.
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