Before I get started, if you were one of the people who sent in information about a mac-compatible camcorder yesterday, thanks. I appreciate your input and will be buying a Canon camcorder this week.
Now on with today’s show.
One of the best things you can do is offer your buyers a choice of options. There are several ways of doing this to maximize your sales, and I go into the details of this more in depth in my upcoming book, How To Make Maximum Money With Minimum Customers (see http://www.kingofcopy.com/max for updates and to get three free chapters).
However, let’s talk about one reason “why” you want to do this.
It has to do with controlling your prospects thought process, and how they look at what you’re selling. See, when you give them two (or three) choices (I never give three, by the way, always two.), you’re taking them from a “Should I buy this or not?” question, to… “Which one of these two options should I buy?”
And by removing “take it or leave it,” from the equation, the net impact of this is more sales, happier clients, and…
Another cool notch on your belt.
Now go sell something, Craig
P.S. Discover why some real estate investors make LOADS of money, and why others are always living week to week, at http://www.kingofcopy.com/abcre
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