For thousands of years, mankind has progressed and developed, and overcome one objection after another… not through the application of hard work, but through the creation of fresh new ideas.
But as you will see, what’s new is often not new at all. It’s just that what’s between your ears is truly the most powerful tool in the universe.
Here, let me explain. The driver of all progress, is nothing more than sheer imagination. In fact, it was Napoleon Hill, the author of Think And Grow Rich, who once said “What the mind can conceive, man can achieve.”
But what is imagination, and how can you develop yours?
Many people think imagination means putting things together. You know, making something out of nothing.
But this isn’t how imagination works.
Other folks see imagination as some form of analysis, where you research or dissect information into it’s rawest form.
But this, too, isn’t how imagination really works.
See, in reality, imagination is simply the application of a set of good ideas or practices used in one area, into another, completely separate application.
In other words, you are using your imagination when you see a good idea used wisely in one situation, and then you cleverly adapt this same good idea to another situation.
Which is why the most creative people are also the most open-minded people as well. They are inherently curious, and typically have an insatiable demand for knowledge and wonder. They are thrilled to see how new things work, why they work, and then they use their imagination to try and figure out how these same good ideas can be applied to other areas, to make things better.
So if you ever find yourself sitting around and wondering why you can’t think of something, it’s not because you’re not creative, it’s because you’re not using your imagination. Instead of looking for unrelated good ideas, you’re probably just trying to reinvent the wheel and start from scratch.
That’s a no-no.
Instead, just look for good ideas — anywhere — and then use your imagination to make that leap of faith to connect these good ideas to your business, or to the problem you’re currently dealing with.
Thinking, although not highly discussed, is actually quite productive once you sit down and do it.
Remember, a good idea is a good idea.
Now go sell something, Craig Garber
P.S. THREE DAYS LEFT: It won’t be a big stretch of your imagination to figure out how to use all the eye-opening ideas in the SIX marketing examples (including ad re-writes, live advertorials, and sales copy critiques) inside this month’s Seductive Selling Newsletter, in your own marketing. However, there’s only three days left to get your hands on this month’s issue and see the wildly successful live advertorial reprinted from the March 1998 issue of the New York Times. Discover what made it work and why in Example 5 . Try it free for 30-days and get 15 (REAL) bonus gifts – watch the goofy video to see ’em at http://www.kingofcopy.com/ssnl
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