When it comes to lead generation, I’ve done some unique things.
* A 7.5% response mailed out to an industry that is “stoic” at best. (And all three pieces mailed performed within .7% of one another!)
* A 42.7% response that ultimately resulted in over $152,000 in sales — on a NEW business!
* And… a 50% increase in leads that created a 60% increase in sales, simply because not only were there more leads, but they were also much better quality leads, as well!
Now here’s the thing. Most people won’t ever get response rates like this. BUT… most people don’t NEED response rates anywhere near this, to make a fortune. However, If you want to hit home runs, there are a few critical things you MUST do, when you’re creating and running lead generation campaigns, and this is what we’ll be covering on Thursday’s call.
The call takes place from 7 – 8:30 pm Eastern time, and you can register for this call online, right here.
Once you register you’ll receive all the call-in information you need to participate. Plus, the morning of the call you’ll receive a handout for the call itself.
Let me make one thing perfectly clear — and unfortunately, I learned this the hard way over my last 21 years in sales — “front end” activity, which is ALL lead generation… is everything. When your pipeline is consistently full, life is good, recession or no recession. When it’s dry, you’re up the creek without a paddle.
And that ain’t no lie…
Now go sell something, Craig Garber
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