Cool copywriting tip today. But before we get started, I just want you to know I posted 10 new Offbeat Ads on my blog. They’re amusing, and definitely offbeat, so check them out here.
Today let’s talk a little bit about headlines.
In my book, I explain how the perfect formula to writing effective headlines, is simply this:
Curiosity + Self-Interest = Winning Headline
Now curiosity is easy enough to understand.
But what about self-interest?
Let’s take a look at what this means and how to create it:
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Well, what makes YOU interested in something?
If you’re like most people, it’s an attraction, or a curiosity of an anticipation of doing one of several things:
Saving something…
Not Losing something…
Accomplishing something through a product or service that makes your life easier, or less stressful…
Or basically, increasing some part of your physical, emotional, social, or financial well-being…
On the opposite side of the coin, it can also be some form of eliminating or avoiding some kind of physical, emotional, social or financial risk… loss… stress or anxiety… mistakes… or some other condition that causes your to sit up at night worrying.
For instance:
“Enjoy Your Next Birthday Party At The Carnegie Deli” – is sort of “meh”
But…
How To Avoid Making These 5 Devastating Mistakes, Next Time You Throw A Birthday Party…
Hits the nail right on the head
It provokes curiosity, and it appeals to self-interest by claiming to reveal ways to alleviate social anxiety or social mistakes.
Notice how this is very simple, too. That’s nice, isn’t it?
Oh yeah…
Keep these simple things in mind, next time you’re writing your headlines. Chances are outstanding, you’ll improve response rates, dramatically.
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listening to: I Can’t Stand It – Johnny Winter (Live @ Woodstock, 1969)