Category: Scarcity
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Lead Generation Marketing: On Black Friday, Cyber Monday and other opportunities to spend like a wild hyena
So it’s “that” time of the year already. And yes, of course, time’s gone by too quickly… everything feels overwhelming… and it’s hard to imagine things are starting all over again in less than 6 weeks. But one thing you’ll find this time of the year, is that everyone seems to be having a sale…
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Direct-Marketing Strategies: 3 ways to justify charging higher prices
There are as many reasons why you should be charging higher prices. And in reality, charging higher prices isn’t difficult – what’s difficult… is explaining why your buyers should pay more. And frankly, many times, you need this more than your buyers do. But irregardless (that’s not a word by the way), here are three…